TomTom Logo

TomTom Logo
TomTom Logo PNG

TomTom: Brand overview

Founded: 1991
Founder: Harold Goddijn, Corinne Vigreux, Peter-Frans Pauwels, Pieter Geelen
Headquarters:
De Ruijterkade, Amsterdam, Netherlands
Website: tomtom.com
Logo downloads:
TomTom is a Dutch brand specializing in personal GPS devices, navigation equipment for cars, and other types of transport. Also manufactures consumer electronics, releasing PNDs with their cards and applications. Provides software for other manufacturers. The company was founded in 1991. Founders – Harold Goddijn, Corinne Vigreux, Peter-France Powels, Pieter Geelen. Location – Amsterdam (Netherlands).

Meaning and History

TomTom Logo History


The recognizable emblem of the Dutch brand appeared at the same time. She is catchy, laconic, and memorable thanks to a pair of hands depicted in bright red gloves. Throughout its existence, the company has not lost a single element of its identity – it has improved and raised them to a new level. There were two logos in total in her career.

1991 – 2001

Palmtop Software 1991

When TomTom went by its former name, it had a completely different visual identity that was not subsequently adopted. Only the idea of ​​palms has survived. They are clearly discernible in the bold lateral lines of the inverted arch. Exactly such an element is located below and represents the legs. An oval is drawn in the middle of the upper arch. It has a wide ring and an empty center. Together, they represent a person who holds a banner with the brand name above his head. The inscription consists of printed letters with serifs. The logo is made in blue and white colors.

2001 – 2007

TomTom Logo 1991-2007

The brand logo is associated with its name and consists of two parts. The first is graphical, in the form of a picture. The second is text. It contains only one word – “TOMTOM,” written in large bold uppercase. At the same time, the letters are played as if they were lowercase. This is because “m” has a streamlined shape, without characteristic angles, and “o” in any position still looks the same. The name is located in a line.

2007 – today

TomTom Logo 2007-present

The designers took the previous version as a basis and added a few new touches to it. They added volume to the arms, reduced the letters’ thickness, and added a silver ball. According to the concept, this is planet Earth without identification marks. And TomTom guarantees that with its navigators, you can get anywhere in the world, even without maps, and determine your location using its instruments. Also, the developers removed the lowercase letters and replaced them with uppercase ones.

2019 – 2022

TomTom Logo 2019

In this version, the idea of ​​​​a combination of lowercase and uppercase letters remained, and two red hands superimposed on a white ball remained—the changes mainly affected the image’s three-dimensionality. At the same time, everything else has the same look. The palms, printed on a light background, have become two-dimensional: they have become flat and simple.

2022 – today

TomTom Logo

TomTom made some minor changes to the logo, after which the ball disappeared from it. Therefore, now the red hands seem to be suspended in the air because they have lost their visual support. They form a semblance of a rounded object. This is evidenced by their location.

Font and Colors of the Emblem

TomTom Emblem

The graphic part is a translucent white ball with a slight touch of gray-blue reflections along the edges. This stylistic device makes it translucent. Two hands hold the ball (presumably our planet). The Earth is in good hands and can be seen through and through, which corresponds to the manufacturer of GPS navigators. Also, this shows its global nature and high importance.

TomTom Symbol

The creative icon is balanced with a classic color palette. Black is used for the font, bright red for the hands, and the globe itself is an almost transparent gray. In some variants (depending on the place of use and purpose), the company slogan is present on the logo.

TomTom color codes

Vivid Red Hex color: #ff151f
RGB: 255 21 31
CMYK: 0 92 88 0
Pantone: PMS Bright Red C
Silver Sand Hex color: #c2c0c4
RGB: 194 192 196
CMYK: 1 2 0 23
Pantone: PMS 428 C
Black Hex color: #000000
RGB: 0 0 0
CMYK: 0 0 0 100
Pantone: PMS Process Black C

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