TomTom Logo PNG
In navigation, the most important thing is to identify the key waypoints that will form the basis of the route. The TomTom logo reflects this principle. But at the same time, it looks global because it’s associated with the vastness of the planet.
TomTom: Brand overview
| Founded: | 1991 |
| Founder: | Harold Goddijn, Corinne Vigreux, Peter-Frans Pauwels, Pieter Geelen |
| Headquarters: |
De Ruijterkade, Amsterdam, Netherlands |
| Website: | tomtom.com |
Meaning and History
1991 – 2001
When TomTom went by its former name, it had a completely different visual identity that was not subsequently adopted. Only the idea of palms has survived. They are clearly discernible in the bold lateral lines of the inverted arch. Exactly such an element is located below and represents the legs. An oval is drawn in the middle of the upper arch. It has a wide ring and an empty center. Together, they represent a person who holds a banner with the brand name above his head. The inscription consists of printed letters with serifs. The logo is made in blue and white colors.
2001 – 2007
The brand logo is associated with its name and consists of two parts. The first is graphical, in the form of a picture. The second is text. It contains only one word – “TOMTOM,” written in large bold uppercase. At the same time, the letters are played as if they were lowercase. This is because “m” has a streamlined shape, without characteristic angles, and “o” in any position still looks the same. The name is located in a line.
2007 – today
The designers took the previous version as a basis and added a few new touches to it. They added volume to the arms, reduced the letters’ thickness, and added a silver ball. According to the concept, this is planet Earth without identification marks. And TomTom guarantees that with its navigators, you can get anywhere in the world, even without maps, and determine your location using its instruments. Also, the developers removed the lowercase letters and replaced them with uppercase ones.
2019 – 2022
In this version, the idea of a combination of lowercase and uppercase letters remained, and two red hands superimposed on a white ball remained—the changes mainly affected the image’s three-dimensionality. At the same time, everything else has the same look. The palms, printed on a light background, have become two-dimensional: they have become flat and simple.
2022 – today
TomTom made some minor changes to the logo, after which the ball disappeared from it. Therefore, now the red hands seem to be suspended in the air because they have lost their visual support. They form a semblance of a rounded object. This is evidenced by their location.
The graphic part is a translucent white ball with a slight touch of gray-blue reflections along the edges. This stylistic device makes it translucent. Two hands hold the ball (presumably our planet). The Earth is in good hands and can be seen through and through, which corresponds to the manufacturer of GPS navigators. Also, this shows its global nature and high importance.
The creative icon is balanced with a classic color palette. Black is used for the font, bright red for the hands, and the globe itself is an almost transparent gray. In some variants (depending on the place of use and purpose), the company slogan is present on the logo.
2022 – today
Font and Colors
TomTom color codes
| Vivid Red | Hex color: | #ff151f |
|---|---|---|
| RGB: | 255 21 31 | |
| CMYK: | 0 92 88 0 | |
| Pantone: | PMS Bright Red C |
| Silver Sand | Hex color: | #c2c0c4 |
|---|---|---|
| RGB: | 194 192 196 | |
| CMYK: | 1 2 0 23 | |
| Pantone: | PMS 428 C |
| Black | Hex color: | #000000 |
|---|---|---|
| RGB: | 0 0 0 | |
| CMYK: | 0 0 0 100 | |
| Pantone: | PMS Process Black C |
