TomTom Logo

TomTom LogoTomTom Logo PNG

In navigation, the most important thing is to identify the key waypoints that will form the basis of the route. The TomTom logo reflects this principle. But at the same time, it looks global because it’s associated with the vastness of the planet.

TomTom: Brand overview

Founded: 1991
Founder: Harold Goddijn, Corinne Vigreux, Peter-Frans Pauwels, Pieter Geelen
De Ruijterkade, Amsterdam, Netherlands
TomTom is a Dutch brand specializing in personal GPS devices, navigation equipment for cars, and other types of transport. Also manufactures consumer electronics, releasing PNDs with their cards and applications. Provides software for other manufacturers. The company was founded in 1991. Founders – Harold Goddijn, Corinne Vigreux, Peter-France Powels, Pieter Geelen. Location – Amsterdam (Netherlands).

Meaning and History

TomTom Logo History

TomTom was not always called that – until 2001, it was known as Palmtop and used the logo with the appropriate inscription. Its main activity was the development of software applications for PDAs.

In 2001, the company entered the navigation device market and changed its name to TomTom. From that moment began the story of a series of emblems with prints of two palms – a hint that car GPS navigators allow you to keep everything under control.

But the era of hands ended in 2022 when the company decided to create the world’s first map that would cover the entire planet and reflect the ongoing changes in real-time. Announcing its intention, TomTom introduced a new logo that has become the main marketing tool in the race for popularity. It contains a stylized pin – a symbol that indicates the location on the map.

What is TomTom?

TomTom is a company that produces satellite navigation devices for various types of transportation. These devices provide guidance to destinations and offer information about road conditions. They are used in cars from popular manufacturers, including Mazda, Fiat Chrysler, and Toyota. In addition, TomTom develops online maps, software, GPS-enabled sports watches, and action cameras.

1991 – 2001

Palmtop Software 1991

When TomTom went by its former name, it had a completely different visual identity that was not subsequently adopted. Only the idea of ​​palms has survived. They are clearly discernible in the bold lateral lines of the inverted arch. Exactly such an element is located below and represents the legs. An oval is drawn in the middle of the upper arch. It has a wide ring and an empty center. Together, they represent a person who holds a banner with the brand name above his head. The inscription consists of printed letters with serifs. The logo is made in blue and white colors.

2001 – 2007

TomTom Logo 1991-2007

The brand logo is associated with its name and consists of two parts. The first is graphical, in the form of a picture. The second is text. It contains only one word – “TOMTOM,” written in large bold uppercase. At the same time, the letters are played as if they were lowercase. This is because “m” has a streamlined shape, without characteristic angles, and “o” in any position still looks the same. The name is located in a line.

2007 – today

TomTom Logo 2007-present

The designers took the previous version as a basis and added a few new touches to it. They added volume to the arms, reduced the letters’ thickness, and added a silver ball. According to the concept, this is planet Earth without identification marks. And TomTom guarantees that with its navigators, you can get anywhere in the world, even without maps, and determine your location using its instruments. Also, the developers removed the lowercase letters and replaced them with uppercase ones.

2019 – 2022

TomTom Logo 2019

In this version, the idea of ​​​​a combination of lowercase and uppercase letters remained, and two red hands superimposed on a white ball remained—the changes mainly affected the image’s three-dimensionality. At the same time, everything else has the same look. The palms, printed on a light background, have become two-dimensional: they have become flat and simple.

2022 – today

TomTom Logo 2022

TomTom made some minor changes to the logo, after which the ball disappeared from it. Therefore, now the red hands seem to be suspended in the air because they have lost their visual support. They form a semblance of a rounded object. This is evidenced by their location.

The graphic part is a translucent white ball with a slight touch of gray-blue reflections along the edges. This stylistic device makes it translucent. Two hands hold the ball (presumably our planet). The Earth is in good hands and can be seen through and through, which corresponds to the manufacturer of GPS navigators. Also, this shows its global nature and high importance.

The creative icon is balanced with a classic color palette. Black is used for the font, bright red for the hands, and the globe itself is an almost transparent gray. In some variants (depending on the place of use and purpose), the company slogan is present on the logo.

2022 – today

TomTom Logo

Caring hands that hold an imaginary planet are a thing of the past. The TomTom brand is now represented by a more businesslike and pragmatic sign, which is unofficially called The Pin. The fact is that two palms personified a navigation device – a faithful assistant who tells the direction. But the company changed its priorities, starting to develop a global map of the world, so it needed a new symbol system.

The emblem now features a stylized pin on the left side, a large dark red ring, and a small triangle. A similar icon is used in online maps to mark a location. Of course, the creators of the logo did not have any specific location in mind. It’s more of an abstract destination that can be anywhere. To the right of the pin is the name of the company. Both parts of the word have been converted to lowercase, as on the emblem of 2001. But now “tomtom” has a completely different design: the letters have a clear shape and original oblique cuts at the ends.

Font and Colors

TomTom Symbol

Until 2022, the brand name was written in a typeface with rounded corners. Its closest analog is Arista 2.0, which Francesco Canovaro invented. An alternative is Majel Bold, inspired by some Art Deco book titles.

TomTom Symbol

After the 2022 redesign, the logo began to use a custom font created to order. It is similar to the free YagiUhfNo2 Regular by ClaudeP. They match perfectly round letters “o” and non-standard “m,” devoid of a stroke in the upper left corner. But both “t” TomTom have sharp cuts at the ends, which makes them unique. By the way, the brand name is translated into lowercase – this is another difference from the previous wordmark.

TomTom Emblem

Only three colors represent the palette: red (#DF1B12), white (#FFFFFF), and black (#000000). This is a classic win-win combination that catches the eye. A Dutch company has used it for over 20 years.

TomTom color codes

Vivid Red Hex color: #ff151f
RGB: 255 21 31
CMYK: 0 92 88 0
Pantone: PMS Bright Red C
Silver Sand Hex color: #c2c0c4
RGB: 194 192 196
CMYK: 1 2 0 23
Pantone: PMS 428 C
Black Hex color: #000000
RGB: 0 0 0
CMYK: 0 0 0 100
Pantone: PMS Process Black C