Xiaomi Logo

Xiaomi LogoXiaomi Logo PNG

Xiaomi: Brand overview

Founded: 6 April 2010
Founder: Lei Jun
Headquarters:
Beijing, China
Website: mi.com
Logo downloads:
Xiaomi is an electronic technical trademark based in Beijing (China). The company has existed since April 2010, being created by a group of entrepreneurs led by Lei Jun and Lin Bin. It specializes in the production of high-tech digital devices: smartphones, routers, headphones, laptops, modems, routers, and so on. Adheres to the principles of innovation, which is reflected in its logo.

Meaning and History

Xiaomi Logo History


The global career of the brand started with wide popularity in the domestic market. It was then that the management decided to increase the reach of customers. First of all, it revised the name and branding, as only Asians could easily pronounce the word “Xiaomi,” but for residents of other countries, it is problematic. As a result, the administration chose in favor of a shortened version of MI. It was he who entered the emblem.

April – August 2010

Xiaomi Logo 2010

In mid-2010, eight partners teamed up to start producing software for mobile devices. They named their company Xiaomi and gave it a logo with inscriptions in two languages: Chinese and English. The word “xiaomi” is right-aligned at the bottom and consists of bold lowercase sans-serif letters. Translated, it means “small grain of rice,” which is a reference to one of the Buddhist aphorisms, which refers to the ability of such grain to stop the river. Two large hieroglyphs occupy the top line. Absolutely all symbols are white. The base is a rectangular dialog bubble with rounded edges painted dark orange.

2010 – 2014

Xiaomi Logo 2010-2014

In addition to the graphic sign, the debut logo contains the name in Chinese and the email address of the website. The white letters “MI” are stylized and placed in an orange square. Outwardly they resemble hieroglyphs. The middle line “M” is separated from the rest, which is shown in the form of a gate. “I” is missing the point.

2014 – 2021

Xiaomi Logo 2014-2021

With access to the international market, the company undertook a small redesign to improve the visualization of corporate identity. To do this, the developers enlarged the square with graphic signs and rounded corners. They removed all other elements.

2019 – 2021

Xiaomi Logo 2019-2021

Users did not always perceive the emblem adopted in 2014 as a sign related to the Xiaomi brand. For many gadget users, it was like a different brand. Therefore, in 2019, the company decided to add the word Xiaomi to the visual identification of the logo.

2021 – today

Xiaomi Logo

In 2021, the presentation of Xiaomi New Product Launch Part 2 took place. It was then, on March 30, that the public first saw the new logo of the manufacturer of consumer and mobile electronics. It is not much different from the old one, but Japanese designer Kenya Hara tried to change some details to match the corporate identity concept called “Alive.” As a result, the square icon became round – more precisely, it acquired the shape of a square with very rounded corners. The shade of orange has also changed slightly. As for the stylized letters “m” and “i,” they remained the same in the main version as they were before. However, the company’s owners decided to use the Mi emblem only as a parent logo and, on all devices, to place a wordmark with a gray inscription “xiaomi.”

Font and Color of the Emblem

Xiaomi Symbol

According to the official explanation of the trademark owners, “MI” is an abbreviation for the phrase “Mobile Internet.” At the same time, the company’s management mentioned that it was also a comic version of “Mission Impossible” because after leaving the country, they encountered many problems in the first years of work. One of them is the forced purchase of a site with the same name to legitimize its trademark.

Xiaomi Emblem

The logo uses a life-affirming combination of orange and white. The same combination is included in the corporate color palette.

Xiaomi color codes

Safety Orange Hex color: #ff6900
RGB: 255 105 0
CMYK: 0 59 100 0
Pantone: PMS Bright Orange C