Asus Logo

Asus Logo PNG

Representing the brand Asus, the logo is recognizable worldwide, not only by computer professionals. With the Asus logo, the Taiwanese manufacturer of computer components has identified itself visually, pointing to the company’s breadth of thinking and innovativeness.

Meaning and History

A multinational company uses a logo developed at the start of a career. It reflects the name of the brand, which is an abbreviation of the word “Pegasus.” In the entire history of the company, there were only two emblems: debut and current.

What is Asus?

Asus is a company that manufactures computers, telephones, networking equipment, electronic devices, high-tech appliances, and multimedia products. It ranks fifth in the world for PC sales volume. The company was established in 1989 and is based in Taipei, Taiwan.

1989 – 1995

Immediately after the opening, the Chinese manufacturer of digital technology chose an individual symbol, where text and graphic elements are harmoniously combined. The central detail was the name of the company, consisting of the phrase “Asus Computer.” The words are located one above the other and united by a large “A,” the crossbar of which is the end of a flat half-disk.

1995 – today

After the redesign associated with the expansion of the corporate assortment, the logo became simple and minimalistic. The inscription “Computer” and the bottom stroke were removed from it, and the remaining letters were enlarged, adding smoothness.

2022 – today

In April 2022, Asus updated the logo to coincide with the release of two ultra-thin and ultra-light laptops from the Zenbook series. The symbol that replaced the classic lettering looks almost like the Starfleet insignia from the Star Trek fantasy franchise. It also looks like an arrowhead, only in the case of Asus; it is not a stylized delta but the letter “A.” The figure consists of two right-angled triangles of different sizes, folded in the form of an upward arrow. The triangles themselves are white, but they are outlined in bold black lines with rounded corners.

Of course, this emblem is not entirely new: it has already appeared on a limited edition laptop released in 2019 in honor of the company’s 30th anniversary. In the same year, the original badge was featured on the social media platform Behance. The designers positioned it as the epitome of Asus leadership because, in a straight position, it looks like an arrow – a symbol of development and growth. And the inverted logo resembles a heart, which indicates a friendly attitude towards customers. Moreover, the letter “A” looks almost like the character “人,” which in Chinese writing is used to denote a person.

Font and Colors

At first, the company’s visual identification directly indicated the nature of its activity, but after expanding the product line, management left only half of the name. Now the logo is a short word “Asus” with a through white line dividing the letters into two parts.

The emblem consists only of text, so much attention is paid to the font. The inscription is made in the upper case in an individual font from the Sans Sefir category. Symbols are rounded, streamlined, sans-serif. Blue color conveys the breadth of thinking and the novelty of the company.

Asus color codes