Asus Logo PNG
The Asus brand logo is recognized worldwide, not just by professionals in the field of computer technologies. Through its logo, the Taiwanese computer components manufacturer visually identifies itself, indicating the company’s broad thinking and innovation.
ASUS was founded on April 2, 1989, in Taipei by four former Acer engineers. The name came from Pegasus, shortened to rank higher in alphabetical listings. The company focused on motherboards and quickly gained attention after developing a working Intel 486 prototype without access to the chip, leading to a long-term partnership with Intel.
By the early 1990s, ASUS expanded production and supplied components to IBM and ALR. During the decade, it became one of the largest motherboard manufacturers globally. In 1995, the company went public in Taiwan and strengthened its R&D while also serving as an ODM partner to HP, Dell, Apple, and Sony.
In 1997, ASUS released its first branded laptop and expanded its portfolio to include graphics cards and other hardware. In 2006, it launched Republic of Gamers, targeting high-performance systems and later expanding into a full ecosystem of gaming devices.
A major shift came in 2007 with the Eee PC, a low-cost compact laptop that defined the netbook category. Competitors such as Acer and Lenovo quickly followed, expanding the segment.
In 2008, ASUS restructured, spinning off its manufacturing arm into Pegatron to separate ODM operations from its consumer brand. Later products included the Transformer Pad in 2011, ZenFone smartphones in 2014, and the ROG Phone in 2018.
Today, ASUS remains among the leading PC manufacturers, competing with Lenovo, HP, and Dell while maintaining a strong position in gaming hardware.
Meaning and History
The multinational company uses a logo developed early in its career. It reflects the brand name, an abbreviation of the word “Pegasus.” Throughout the company’s history, there have been only two emblems: the debut and the current one.
What is Asus?
Asus is a company that manufactures computers, phones, networking equipment, electronic devices, high-tech machinery, and multimedia products. It ranks fifth in the world in terms of personal computer sales volume. The company was founded in 1989 and is based in Taipei, Taiwan.
1989 – 1995
Immediately after opening, the Chinese digital technology manufacturer chose an individual symbol that harmoniously combined textual and graphic elements. The central detail was the company name, “Asus Computer.” The words are arranged one above the other and are united by a large letter “A,” whose crossbar represents the end of a flat semicircle.
1995 – today
After a redesign to expand the brand’s product range, the logo became simple and minimalist. They removed the “Computer” inscription and the lower stroke, enlarged the remaining letters, and added smoothness.
2022 – today
In April 2022, Asus updated its logo, coinciding with the release of two ultra-thin, ultra-light laptops from the Zenbook series. The symbol that replaced the classic inscription resembles the Starfleet emblem from the sci-fi franchise “Star Trek.” It also resembles an arrowhead, only in the case of Asus; it is not a stylized delta but the letter “A.” The design consists of two rectangular triangles of different sizes arranged to form an upward arrow. The triangles themselves are white, outlined in bold black lines, and rounded at the corners.
Of course, this emblem is not entirely new: it had already appeared on a limited edition laptop released in 2019 to commemorate the company’s 30th anniversary. That same year, the original icon was presented on the social media platform Behance. Designers positioned it as a personification of Asus’ leadership because, when upright, it resembles an arrow, a symbol of development and growth. And the inverted logo resembles a heart, indicating a friendly attitude towards customers. Additionally, the letter “A” resembles the Chinese character “人,” which denotes a person in Chinese writing.
Font and Colors
Initially, the company’s visual identity directly reflected the nature of its activities, but after expanding the product line, management kept only half of the name. Now, the logo is the short word “Asus,” with a continuous white line dividing the letters into two parts.
The emblem consists only of text, so great attention is paid to the font. The inscription is in uppercase, set in an individual font from the Sans Serif category. The characters are round and streamlined, with a sans-serif typeface. The blue color conveys the company’s breadth of thinking and its sense of novelty.