Asus Logo

Asus LogoAsus Logo PNG

The Asus brand logo is recognized worldwide, not just by professionals in the field of computer technologies. Through its logo, the Taiwanese computer components manufacturer visually identifies itself, indicating the company’s broad thinking and innovation.

Asus: Brand overview

Founded:2 April 1989
Founder:Ted Hsu, M.T. Liao, Wayne Tsiah, T.H. Tung, Luca D.M.
Headquarters:
Beitou District, Taipei, Taiwan
Website:asus.com
Asus is a Taiwanese brand, one of the leaders in manufacturing personal computers and tablet equipment. It produces both finished products and components: laptops, PCs, smartphones, routers, monitors, drives, mice, video cards, motherboards, and much more. The brand was founded in 1989, and its headquarters are in Taipei (China).

Meaning and History

Asus Logo History

The multinational company uses a logo developed early in its career. It reflects the brand’s name, which is an abbreviation of the word “Pegasus.” Throughout the company’s history, there have been only two emblems: the debut and the current one.

What is Asus?

Asus is a company that manufactures computers, phones, networking equipment, electronic devices, high-tech machinery, and multimedia products. It ranks fifth in the world in terms of personal computer sales volume. The company was founded in 1989 and is based in Taipei, Taiwan.

1989 – 1995

Asus Logo 1989-1995

Immediately after opening, the Chinese digital technology manufacturer chose an individual symbol that harmoniously combined textual and graphic elements. The central detail was the company name, consisting of the phrase “Asus Computer.” The words are arranged one above the other and are united by a large letter “A,” whose crossbar represents the end of a flat semicircle.

1995 – today

Asus Logo 1995-present

After a redesign associated with the expansion of the brand’s product range, the logo became simple and minimalist. They removed the “Computer” inscription and the lower stroke, enlarged the remaining letters, and added smoothness.

2022 – today

Asus Logo 2022

In April 2022, Asus updated its logo, timing it with the release of two ultra-thin and ultra-light laptops from the Zenbook series. The symbol that replaced the classic inscription looks almost like the Starfleet emblem from the sci-fi franchise “Star Trek.” It also resembles an arrowhead, only in the case of Asus; it is not a stylized delta but the letter “A.” The design consists of two rectangular triangles of different sizes arranged in the form of an upward arrow. The triangles themselves are white, but they are outlined by bold black lines with rounded corners.

Of course, this emblem is not entirely new: it had already appeared on a limited edition laptop released in 2019 to commemorate the company’s 30th anniversary. That same year, the original icon was presented on the social media platform Behance. Designers positioned it as a personification of Asus leadership because, in the upright position, it resembles an arrow – a symbol of development and growth. And the inverted logo resembles a heart, indicating a friendly attitude towards customers. Additionally, the letter “A” looks almost like the Chinese character “人,” which is used to denote a person in Chinese writing.

Font and Colors

Asus Emblem

Initially, the company’s visual identification directly indicated the nature of its activities, but after expanding the product line, the management kept only half of the name. Now, the logo is the short word “Asus,” with a continuous white line dividing the letters into two parts.

Asus Symbol

The emblem consists only of text, so great attention is paid to the font. The inscription is made in uppercase with an individual font from the Sans Serif category. The characters are round and streamlined, with a sans-serif typeface. The blue color conveys the company’s breadth of thinking and novelty.

Asus color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C