JBL Logo


The JBL logo conveys the same energy and power as the potent sound of its speakers. For the manufacturer of acoustic systems, this is a key characteristic, as it attests to the high quality of the products. The emblem captivates with its inherent aggression.

JBL: Brand overview

Founder:James Bullough Lansing
Los Angeles, California, United States
JBL is an American manufacturer of audio and acoustic products. It entered the market in 1946 as part of the Stamford-based firm Harman International Industries. It has two divisions specializing in consumer and professional equipment.

Meaning and History

JBL Logo History

The company’s first logo appeared in 1946. Even then, the inscription “JBL” held a central place on it. The brand name originated from the initials of the creator, James Bullough Lansing. The abbreviation was inside a gray circle, which represented a dot under a huge exclamation mark. To the right, the word “signature” was highlighted in italics. The smooth font with soft lines imitates calligraphic handwriting.

This original concept was devised by Jerome Gould, a graphic design guru and the author of the famous Pepsi brand. However, several years later, Arnold Wolf, the current president of JBL, intervened. He himself reworked the emblem, combining the main symbol (a stylized exclamation mark consisting of a circle and a triangle) with the updated inscription. He then placed them in the center of a red-orange rectangle.

What is JBL?

JBL is an American manufacturer of sound reproduction devices, including acoustic systems, headphones, and speakers. The company was founded in 1946 by the innovative engineer James Bullough Lansing and was named in his honor. Today, JBL is one of the most well-known brands in the audio equipment industry and is part of Harman International Industries.

The improved logo was used on all types of products – from stationery to packaging. Due to the low quality of printing, the manufacturer resorted to a trick and, in some cases, used the trademark with red letters and a white background. Subsequently, the brand’s owners released a book titled JBL Graphic Standards, which lists all the permissible logo variations.

Font and Colors

JBL Emblem

The main element of the logo is the “JBL” inscription, executed in a bold, strict sans-serif font. The letters combine straight angles and curves simultaneously, making them original. A small exclamation mark complements the abbreviation. It has harmoniously fit in front of the letter “J,” balancing its geometric shape. This is the symbol that designer Jerome Gould invented many years ago: an acute-angled triangle with a circle.

JBL Symbol

The color palette of the label is limited to several shades. The classic version is white, orange, or red. Additional options include black letters on a white background or vice versa. The branding rights, including the registered emblem, belong to the parent company, Harman International Industries.

JBL color codes

OrangeHex color:#ff6600
RGB:255 115 0
CMYK:0 55 100 0
Pantone:PMS Bright Orange C