JBL is an American manufacturer of audio and acoustic products. It entered the market in 1946 as part of the Stamford firm Harman International Industries. It has two divisions that specialize in household and professional equipment.
Meaning and History
The first company logo appeared in 1946. Even then, the inscription “JBL” occupied the central place on it. The brand name was derived from the initials of the creator – James Bullough Lansing. The abbreviation was inside a gray circle that represented a dot under a huge exclamation mark. On the right was the word “signature” in italics. The flowing typeface with soft lines mimics calligraphic handwriting.
This original concept was invented by Jerome Gould, graphic design guru, and author of the famous Pepsi brand. But a few years later, Arnold Wolf, the current president of JBL, intervened. He redesigned the emblem himself, combining the main symbol (a stylized exclamation mark consisting of a circle and a triangle) with updated lettering. And then I placed them in the center of the red-orange rectangle.
The improved logo has been applied to everything from stationery to packaging. Due to the poor print quality, the manufacturer went for a trick and, in some cases, used a trademark with red letters and white background. Subsequently, the brand owners released a book called JBL Graphic Standards listing all permitted versions of the logo.
Font and Colors of the Emblem
The main element of the logo is the lettering “JBL” in bold strict sans serif type. The letters combine right angles and roundings at the same time, which makes them original. The abbreviation is supplemented with a small exclamation mark. He harmoniously blended in front of the letter “J,” balancing its geometric shape. This is the symbol that designer Jerome Gould came up with many years ago: an acute-angled triangle with a circle.
The color range of the label is limited to a few shades. The classic version is white on orange or red. Additional versions are black letters on a white background or vice versa. The branding rights, including the registered emblem, are owned by the parent company Harman International Industries.