Visualization symbolically reflecting the imprinting of text on perforated film represents the Dolby sound system. The monochrome color palette emphasizes style and makes the Dolby Digital logo attractive and recognizable in its two variations.
Dolby Digital: Brand overview
Founded: | 1986 |
Founder: | Dolby Laboratories |
Headquarters: | United States |
Website: | professional.dolby.com |
Meaning and History
The Dolby Digital trademark is known worldwide, as it often appears at the beginning of feature films, video games, and television programs. The owning company registered it along with the trademark to emphasize the identity of the corporate style.
The emblem features the name of the audio technology, which bears the name of its creator, inventor, and engineer, Ray Milton Dolby. He founded the specialized company Dolby Labs in 1965. Around the same time (in 1967), its original logo appeared. But it is nothing like the modern version of “Double D,” which was practically invented from scratch by designers.
What is Dolby Digital?
Dolby Digital is an audio compression format that allows reducing the file size while maintaining high sound quality. It was developed by the American company Dolby Laboratories, Inc., and is often used for recording and playback of sound in cinema, television broadcasts, and video games. This audio encoding standard achieves cinematic sound.
1995 – 2007
From the beginning, the brand’s logo was multi-structured and ambiguous. Each of its elements reminds one of the surname, technology, or historical fact. In the upper left corner is a double icon – two letters, “D,” placed mirror to each other. They are located on a dark background and look like cuts in vertical rectangles. To their right is another rectangle – horizontal, white, with a wide black edge and a strict inscription “Dolby” in the middle. Below them is the word “Digital,” stretched across the length of the upper elements to balance the logo. It has no frame.
2003 – 2007
While retaining the previous structure and style of the logo, designers made minimal changes. They just enlarged the letters of the Dolby inscription, and now it occupies all the space of the rectangle.
2007 – today
In the updated version, developers combined the vertical rectangles containing the two “D” letters and made one large figure with white cuts. They removed the border from the word “Dolby” and, conversely, added it to the “Digital” inscription. But it’s not a standard border, but two thin lines joined at an angle.
2012 – today
In 2012, another current version was released. The letters “Dolby” in it are tightly moved together, and the word “Digital” is entirely moved to the other side – to the left, closer to the black rectangle. It has been enlarged to the height of two lines. Borders and lines disappeared.
Dolby Digital: Interesting Facts
Dolby Digital, also called AC-3, is a special technology that makes the sound in movies, TV shows, and video games good. It was made by a company named Dolby Laboratories in the early 1990s. Since then, it’s been used to make sure it sounds amazing when you watch a movie at home or in the theater.
- Movie Debut: Dolby Digital was first heard in “Batman Returns” in 1992. It made the movie sound clear and lifelike.
- Surround Sound: Dolby Digital can play sounds from five speakers and a subwoofer (the .1 in 5.1), making you feel like you’re in the middle of the action because the sound comes from all around you.
- Works with Many Speakers: Whether you have a big home theater or a simple set of speakers, Dolby Digital can work with them to make movies and music sound better.
- Not Just for Cinemas: Dolby Digital is now available in many places, including DVDs, Blu-ray discs, and streaming services so that you can have movie-theater sound at home.
- TV and Radio: It’s also used for digital and radio broadcasts, improving sound quality.
- Video Games: Dolby Digital makes video games sound more real, making you feel right inside the game.
- Live Sound: There’s a version called Dolby Digital Live that makes live sounds, such as those in video games or video calls, sound good and immersive.
- Works with Old Systems: Even with older speakers, Dolby Digital can improve the sound, ensuring the best experience possible.
- Lots of Awards: Dolby Laboratories, the company behind Dolby Digital, has won many awards for making sound better in movies and TV.
- Always Getting Better: After Dolby Digital, they made even newer sound technologies like Dolby Digital Plus and Dolby Atmos, which make the sound even more amazing by adding more speakers and sounds that move around you.
Dolby Digital has changed how we listen to movies, music, and games. It makes everything sound clearer and more like you’re there. It’s a big deal in making entertainment more fun and exciting.
Font and Colors
The trademark features a horizontal rectangle with two semicircles. These are the letters “D,” facing each other with the semi-oval side. They have several meanings.
- Firstly, it’s the stylized abbreviation of the full name of the technology, Dolby Digital.
- Secondly, it’s the initials of the Dolby brothers, demonstrating the brand’s origin.
Moreover, the drawing resembles the arrangement of the optical soundtrack on film prints. Dolby Digital is printed on the perforation holes of the film, i.e., between the holes on its flexible substrate. The two “D” letters represent these very holes, and the rectangle acts as a fragment of photographic material.
Next to the image is the inscription: “Dolby Stereo Digital” (from 1992 to 1995) or “Dolby Digital” (from 1995 to the present). Until 2007, the first word was in a rectangular frame. In 2007, it disappeared – it was replaced by a long horizontal bar. In 2012, the bar was removed, leaving only the brand name.
The letters are done in a strict sans-serif font, close to Gustan Medium by Lux Typographic Studio. The monochromatic palette emphasizes the style of printed text. Moreover, the emblem has two officially approved colors: black on a white background and white on black.
Dolby Digital color codes
Black | Hex color: | #000000 |
---|---|---|
RGB: | 0 0 0 | |
CMYK: | 0 0 0 100 | |
Pantone: | PMS Process Black C |