Turkcell is a Turkish telephone mobile operator. It appeared in February 1994 under the name Turkcell İletişim Hizmetleri A.Ş. Its founders are Mehmet Emin Karamehmet and Murat Vargi. The head office of the telecommunications service is located in Istanbul (Turkey).
Meaning and History
The operator was the first to launch a GSM network globally, covering most of the territory and competing with more well-known mobile providers. By 2007, he founded several subsidiaries abroad, through which he began to attract subscribers at the international level. Today its coverage works in Kazakhstan, Georgia, Azerbaijan, Moldova, Ukraine, and several other states.
A gradual but confident work strategy is reflected in the emblem of the mobile service. Almost from the very beginning, there is a horned snail on it – a personified symbol. In total, over the years of the existence of the telecommunications company, it had five logos.
1994 – 2001
The emblem depicts a crawling snail with high horns that are associated with antennae. The mollusk folded its arms and smiled affably. Wave-like signals go from his head – two semicircles of different sizes. There is an inscription on the left: the name of the mobile network, made in blue capital letters.
2001 – 2005
In this version, the snail is drawn behind the word “Turkcell.” She looks affably and points her hands at the inscription, in which the designers have changed the font. Wave signals emanate from the mollusk’s horns, shown in a ratio of two to two (on each side).
2005 – 2011
The developers again moved the snail to the beginning of the telecom operator’s name but completely removed the body. They left only the bow tie, which was on her from the very first logo. The font was made bold and lightened by several tones.
2011 – 2017
In 2011, the era of the stylized snail began. The animal was completely “disguised,” focusing on the horns as transmitters of the mobile signal. They were placed in a yellow circle. The letters have been stretched and narrowed.
2017 – 2018
The difference between the modern version and the previous one is in light shades and the absence of a bright glare on a yellow background.
2018 – today
After the update, the current logo looks like the 2011-2017 version, but in 2D format. The designers removed the overflows, shadows, gradients, and reflections, leaving just a warm yellow color. The snail’s horns stand out against its background. They also corrected the inscription – they added boldness to the letters. And the light blue was replaced with the same dark spectrum color.
Font and Colors of the Emblem
There is a snail in all versions of the logo: until 2005, it was drawn entirely, until 2011 – only the head, now – its horns. The mollusk symbolizes the confident coverage of the entire territory, even hard-to-reach, where no other operator can reach, but only the “snail.” In Turkey, because of the high rocky mountains, there are many blind spots, so the telephone company made a bet on solving this problem, which attracted many subscribers.
When the logo was last changed, the Turkcell lettering received a new typeface. Since 2011, Satura Text has been used, and for branded products – a combination of Regular and Bold fonts.
Although the color palette is stable, it has gone through a series of transformations. For example, the text part’s color was constantly shifting from dark (on the debut logo) to light (in the current version). Blue and yellow were chosen as the main combination. They are rich, dark, catchy. The yellow remains from the snail and the blue represent the sky and the surrounding area.
In the new Turkcell logo, because the letters are bolder than before, the lettering on the logo appears wider and squat. However, the developers did not change the font. The color palette shifted from the light spectrum to the dark, turning the blue into a deep blue. The designers made yellow a little warmer, shifting it by one or two tones.