HP is a world-renowned brand that produces hardware and software for offices and private consumers. The founders of the brand are two Stanford University alumni, David Packard and William Reddington Hewlett. In 1939, they started their own business, eventually bringing many innovative products to the world. The company is headquartered in Palo Alto, California (USA).
Meaning and History
The evolution of the HP logo reflects all of its transformations – from the moment the company was founded in a garage to its division into two parallel structures. The direct successor of the parent corporation was HP Inc. Her visual identification mark appeared in 1939 and did not change dramatically. The original version is black and white. The color of the logo was added only in the late 1970s. An innovative version is currently in use.
1939 – 1954
The debut emblem directly reflects the company’s name, made up of the names of the founders – Hewlett and Packard. The logo also had a lot of related information that was of a marketing nature. In the middle of the rectangular background were the lowercase letters “hp” enclosed in a circle. Their ends protruded outward.
1954 – 1974
In 1954, the company decided to reduce the branding to a single “hp” in a circle. Leg “h” is directed up, “p” – down. They extend beyond the borders of the edging by the same distance. The letters and the thin line surrounding them are in black, the background circle in white.
1974 – 1981
This period is very significant for the HP emblem, as it appeared in blue. The hp monogram is now positioned between two narrow multidirectional rectangles that form around white space at the junction. It is in it that the abbreviation is located. The lower part is solid black, the upper part is blue, composed of separate wide stripes. There is complete decoding of the corporation’s name to the right and left of the graphic sign – the names of its founders (the first is Hewlett, the second is Packard). They are in thin capital letters. The logo has a slight slope to the right.
1981 – 2008
In 1981, Siegel + Gale design bureau improved the logo, offering a terse version. As a result, the logo became completely blue. It consists of a horizontal rounded rectangle with “hp” in the center on a white background. Its width corresponds to the length of the protruding legs.
2008 – 2014
The emblem of those years became round again. A blue or black circle on the background of which the abbreviation “hp” was executed in white.
2012 – present
In 2012, the round logo began to be used in a softened palette. But at the end of the period came a turning point in the IT corporation’s work: it was divided into two independent companies. The legal successor was HP Inc., which took over the production of computers and other digital equipment.
Initially, the company reverted to the 1981 emblem, which features a blue rounded rectangle and a “hp” monogram on a white background.
A round version is used in soft colors with white letters on a light blue substrate in parallel.
2016 – present
In 2016, the company finally decided to adopt a new trademark developed for it by Moving Brands studio in 2008-2011. It has four oblique black strokes and is found on premium products.
Font and Colors of the Emblem
The logo consists of four lines at a 13-degree angle. Each line has a different length and represents a specific part of the corporation name. The emblem is sleek, elegant, innovative, but hard to read. Therefore, it is difficult for consumers to understand the first time what it means.
The abbreviated company name is in lowercase letters and is part of the brand’s graphic identity. It was always in uppercase and written in thin characters, which added a slight slope depending on the version. The typeface is simple, sans serif.
The color of the logo appeared in 1974. The designers chose blue – the embodiment of reliability and professionalism. It also symbolizes protection and the latest technology, which the corporation sought to emphasize. The emblem is black and white.