LG is a South Korean conglomerate that works in electronics, petrochemicals, and mechanical engineering. It arose in 1947 after the merger of the Goldstar and Lucky brands. A few years later, the abbreviation “LG” was formed from their names’ first letters. In turn, she served as the basis for the famous motto “Life’s Good.”
Meaning and History
The modern logo of the financial and industrial group looks futuristic, although its prototype appeared much earlier – in 1995. Since then, it has not changed much: the designers worked with a color palette and additional details, leaving the main symbol in its original form.
1947 – 1963
LG’s predecessor had a simple and straightforward logo aimed at Asian consumers because it contained hieroglyphs. They wrote down the full name of the company, which took two lines. The upper inscription was in a red oval, the lower one on a white background.
1964 – 1978
After the redesign, the emblem looks more modern. The developers replaced the oval with a rectangle with rounded corners and placed the English letter “L” with a wavy horizontal line. On the right, they placed the name that used to be in a red oval. The designers also used a different font for the hieroglyphs – even smooth and strict, whereas the old logo was italic.
1978 – 1983
A blue square appeared to the left of the company’s full name. He had ribs curved outward and unsharp corners. Inside was a flower with four curly petals. It was executed with one solid line in white. Each side was shaped like a heart.
1983 – 1995
Before the merger, Lucky used the 1964-1978 emblem. But there was still a difference between them. In the updated version, the wave-shaped “L” has a two-tone crown with five beams and white dots at the ends. The corners of the rectangle became even – 90 degrees each. A muted shade of pink was used instead of red. But the designers took the same inscription, with Chinese characters – exactly like on the logo of 1978-1983.
1958 – 1964
In 1958, the main company had a subsidiary GoldStar. Appliances and electronic equipment were produced under the GoldStar brand, which belonged to the parent company. Its logo consisted of half a star, whose rays formed a crown. At the top of each of them was a miniature circle. The two central rays were black; the other three were white. Under the icon was the name of the company, written in coherent handwritten text with direct letters. The inscription resembled an Arabic script.
1964 – 1983
The designers added a black square, where they placed a white circle with a crown star and the abbreviation “GS.” It stood for an abbreviated version of the company name.
1983 – 1995
During this period, the GoldStar logo consisted of the previous icon painted in a pastel pink shade. The expanded brand name on the right was of the same color. The letters had a strict geometric shape, a minimum of rounding, and even corners. The signs “d” and “a” looked very similar in appearance, the “t” lacked the left fragment of the horizontal bar, and the “r” resembled a bracket.
1995 – 2014
In 1995, the company’s head combined the brands and gave them a new name – LG. The authors of the emblem presented these letters in the form of a concise monogram. The small “L” is pictured inside the large “G.” And together, they are in the center of the red circle.
A small redesign took place in 2005. Developers added the free-standing abbreviation “LG” to the logo in gray. Another change occurred in 2011 when a three-dimensional version of the symbol with shadows and highlights appeared.
2014 – today
The actual emblem exists in two versions: 2D and 3D. They are equal in rights, although the former is more often used as an identification and corporate sign. The latter as a trademark, that is, it serves for advertising and is found on product packaging. The 3D image, as conceived by the authors, should attract attention, because it is a means of visual impact on consumers. It preserves the legacy of the two-dimensional logo and positions LG from a new perspective.
Font and Color of the Emblem
A large red circle denotes a globe that reflects the global and technological brand. The remaining elements are also symbolic: “G” is a smile, “L” with a dot is a nose and an eye. A friendly person emphasizes accessibility and friendliness, conveys the company’s desire to establish a long-term relationship with customers, to please them with quality products. The fact that the eye is only one also matters. It speaks of determination and loyalty to their ideals.
The authors of the emblem used the font, Helvetica Black. In 2014, the “G” lost its familiar notch and took on a more rigorous look. Moreover, the letters have become thinner, and the inscription “LG” has slightly increased and now correlates in size with the famous round badge.
The color palette of the logo consists of LG Red and LG Gray. The main is a dark shade of red, which symbolizes the goodwill of the company. Dark gray is used as an extra one so that the abbreviation does not stand out against the background of the circle and balance its brightness.