LG Logo

LG LogoLG Logo PNG

The LG logo is a monogram of the first letters of the merged companies, becoming the largest Korean conglomerate. Forming the basis for the slogan Life’s Good, the emblem reflected the brand’s success, its credo, and position.

LG: Brand overview

Founded:5 January 194
Founder:Koo In-hwoi
Headquarters:
Seoul, South Korea
Website:lgcorp.com
LG is a South Korean conglomerate operating in electronics, petrochemicals, and machinery. It emerged in 1947 following the merger of the Goldstar and Lucky brands. A few years later, the abbreviation “LG” was formed from the first letters of their names. It also served as the foundation for the famous motto “Life’s Good.”

Meaning and History

LG Logo History

The modern logo of the financial-industrial group looks futuristic, although its prototype appeared much earlier – in 1995. Since then, it has barely changed: designers worked with the color palette and additional details, keeping the main symbol in its original form.

What is LG?

LG is a global diversified corporation specializing in telecommunications products, household appliances, electronic equipment, and chemicals. It was founded in 1947 by businessman Koo In-Hwoi and is privately owned by his family. Today, it is the fourth-largest organization in South Korea, owning numerous subsidiaries and brands. The conglomerate’s name is an abbreviation of the phrase “Lucky-Goldstar.”

Lucky company

1947 – 1963

Lucky Logo 1947-1963

LG’s predecessor had a simple and understandable logo aimed at Asian consumers, as it contained hieroglyphs. They wrote the company’s full name, which occupied two lines. The upper inscription was in a red oval, the lower – on a white background.

1964 – 1978

Lucky Logo 1964-1978

After the redesign, the emblem looks more modern. Developers replaced the oval with a rectangle with rounded corners and placed the English letter “L” with a wavy horizontal line. They placed the name that used to be in the red oval on the right. Designers also used a different font for the hieroglyphs – straight and strict, whereas the old logo was italic.

1978 – 1983

Lucky Group Logo 1978-1983

A blue square appeared to the left of the full company name. It had outwardly bent edges and non-sharp corners. Inside was a flower with four ornate petals. It was made of a solid white line. Each side had a heart shape.

1983 – 1995

Lucky-Goldstar Logo 1983-1995

Before the merger, “Lucky” used the emblem of 1964-1978. But there was a difference. In the updated version, the wavy letter “L” received a two-tone crown with five rays and white dots at the ends. The rectangle’s corners became straight – at 90 degrees. Instead of red, a subdued pink hue was used. But the designers took the same inscription, with Chinese characters – exactly the same as on the logo of 1978-1983.

GoldStar company

1958 – 1964

GoldStar Logo 1958-1964

In 1958, the main company acquired a subsidiary, GoldStar. Under the GoldStar brand, owned by the parent company, household appliances, and electronic equipment were produced. Its logo consisted of half a star, the rays of which formed a crown. At the top of each was a miniature circle. Two central rays were black, and the other three – white. The company name was placed below the emblem, written in connected script text with straight letters. The inscription resembled Arabic calligraphy.

1964 – 1983

GoldStar Logo 1964-1983

Designers added a black square, in which they placed a white circle with a clockwork star and the abbreviation “GS.” It represented a shortened version of the company name.

1983 – 1995

GoldStar Logo 1983-1995

During this period, the GoldStar logo consisted of the previous emblem, painted in a pastel pink shade. The expanded brand name on the right was the same color. The letters had a strict geometric shape, minimal rounding, and straight corners. The signs “d” and “a” were very similar in appearance; the “t” lacked the left fragment of the horizontal bar, and the “r” resembled a bracket.

LG Corporation

1995 – 2014

LG Logo 1995-2014

In 1995, the company’s head merged the brands and gave them a new name – LG. The emblem’s authors presented these letters as a concise monogram. A small “L” is depicted inside a large “G.” together, they are in the center of a red circle.

LG Logo 2008-2014

In 2005, there was a minor redesign. Developers added a separate abbreviation, “LG,” in gray to the logo. Another change occurred in 2011 when a three-dimensional version of the symbol with shadows and highlights appeared.

2014 – today

LG Logo 2014-present

The current emblem exists in two versions: 2D and 3D. They are equal, although the first is more often used as an identification and corporate sign. The second – is as a trademark, i.e., for advertising, and is found on product packaging. The 3D image, according to the authors’ idea, should attract attention since it is a means of visual impact on the consumer. It preserves the legacy of the two-dimensional logo and positions LG in a new perspective.

2023 – today

LG Logo 2023

The electronics giant introduced a new logo, which acquired a square shape, moving away from the previous round design. The company decided to simplify its emblem, which already contained a round element in the capital letter “G.” This letter is stylized as a squint-eyed human face with a nose and mouth in the shape of an “L.”

The new design allowed for removing any borders from the abbreviation used as a graphic symbol, creating a cleaner and sleeker look. Changes affected not only the shape but also the color. Designers lightened the red shade by several tones, turning it from deep burgundy to a brighter scarlet.

This logo change represents more than just a visual update. It reflects the changing identity of the company and its desire to present itself in a more modern and accessible manner. The new square design, devoid of unnecessary decorations, matches the modern aesthetic that prioritizes simplicity and clarity. Subtly changing the color and removing the round frame, the company retained its recognizable features, giving it a fresh and updated look. The new logo symbolizes the brand’s continuous innovation and adaptability, showing that even well-established icons can benefit from thoughtful redesign.

Font and Colors

LG Symbol

The large red circle signifies the globe, reflecting the brand’s globality and technology. The other elements are also symbolic: “G” is a smile, and “L” is with a dot – a nose and eye. The friendly face emphasizes accessibility and friendliness, conveying the company’s desire to establish long-term relationships with customers, delighting them with quality products. The fact that there is only one eye also has meaning. It speaks of determination and fidelity to its ideals.

LG Emblem

The emblem’s authors used the Helvetica Black font. In 2014, the letter “G” lost its customary notch and became more strict. In addition, the letters became thinner, and the “LG” inscription slightly increased and now corresponds in size to the famous round emblem.

The logo’s color palette consists of LG Red and LG Gray. The main one is a dark shade of red, symbolizing the company’s goodwill. Dark gray is used as an additional color so that the abbreviation does not stand out against the circle and balances its brightness.

LG color codes

Vivid BurgundyHex color:#990033
RGB:153 0 51
CMYK:0 100 67 40
Pantone:PMS 193 C
Spanish GrayHex color:#999999
RGB:153 153 153
CMYK:0 0 0 40
Pantone:PMS Cool Gray 7 C