The globally recognized Italian household appliance manufacturer’s favor is also evident in its recognizable visualization – the simple yet memorable DeLonghi logo. Its simplicity and affordability, along with the unique charm of the text block, have ensured the sign’s consistency and permanence.
DeLonghi : Brand overview
Founded: | 1902 |
Founder: | Giuseppe De’Longhi, Fabio De’Longhi |
Headquarters: | Treviso, Italy |
Website: | delonghigroup.com |
Meaning and History
The company’s logo is simple and affordable. Its central element is the word “DeLonghi.” Above the letter “e” is a long line. This diacritical mark indicates the length of the vowels.
The clearly defined shapes give the inscription a special charm and make it recognizable. The ends of the print characters are thickened and adorned with short serifs. The font is individual: it was specifically developed for the logo.
What is DeLonghi?
DeLonghi is an Italian company that produces a wide range of products, including air conditioners, electric kettles, toasters, microwave ovens, stoves, coffee makers, blenders, and other appliances for the home and office. Founded in 1902, the company has evolved from a small workshop to a globally recognized manufacturer of small household appliances.
The conglomerate’s name is depicted inside an oval rectangle with white and blue contours. The geometric figure itself is also blue. The inscription, conversely, is white. In some versions, deep black is used instead of the main color. Such a monochromatic palette enhances the contrast and draws attention to the logo.
DeLonghi: Interesting Facts
De’Longhi is a company in Italy that makes coffee, air conditioners, and home heaters. They started way back in 1902, and they’re good at mixing cool Italian style with smart technology to make stuff that works great and looks nice, too.
- Starting Small: It all began in a little workshop in Treviso, Italy, where the De’Longhi family made parts for other things. They’re still involved today.
- Making Home Stuff: At first, they only made parts for other things, but in the 1950s, they started making home appliances, like things to make your coffee or keep your house warm or cool.
- Coffee Experts: De’Longhi is super famous for its coffee machines. They make all kinds, from simple to fancy, so that people can make good coffee at home.
- All Over the World: Although De’Longhi is all about Italian design, its products are sold in over 120 countries, showing that it knows what people like everywhere.
- Growing Bigger: De’Longhi expanded by partnering with other companies, like Kenwood, and making deals to manufacture Nespresso coffee machines.
- Winning Awards: People love how De’Longhi’s products look and work. They’ve won awards for making useful and pretty things.
- Helping Out: De’Longhi doesn’t just sell things; they also help with art shows and community projects, showing they care more than just business.
- Smart Ads: De’Longhi has created some cool ads to sell its products, working with famous people and cleverly using the internet to get people interested.
- Thinking About Customers: What makes De’Longhi good is how they always think about what people need and want, making sure they have the right kind of appliances for everyone.
De’Longhi has come a long way from a tiny workshop to being known worldwide for making nice-looking, smart home appliances that improve everyday life.
Font and Colors
The logo of this brand is characterized by its consistency: it has not changed since its approval, so it remains the same as it was in 1902. It consists of an elongated oval positioned horizontally. The emblem is recognizable by the thin blue edging, which forms a shadow over the white inner strip. This makes the emblem bulky.
Following it is another elongated oval – of dark blue light with the inscription in the middle. The company name is executed in light wide letters with minimal inter-character spacing. To remove the dividing apostrophe, the designers placed it above the “e” in a short strip and wrote the following letter in capital. The logo also features a play of shades in the gradient transition from dark blue to light blue.
The household appliance manufacturer chose a font with wide serifs for its logo. The inscription is executed using a combination of uppercase and lowercase letters: “D” and “L” – uppercase, the rest – lowercase. The color palette is traditional and branded, including several shades of blue and white.
DeLonghi color codes
Sapphire | Hex color: | #012055 |
---|---|---|
RGB: | 1 32 85 | |
CMYK: | 99 62 0 67 | |
Pantone: | PMS 2766 C |