De’Longhi Logo PNG
The globally recognized Italian household appliance manufacturer’s favor is also evident in the simple yet memorable DeLonghi logo. Its simplicity and affordability, along with the unique charm of the text block, have ensured the sign’s consistency and permanence.
De’Longhi was founded in 1902 in Treviso as a small workshop producing industrial parts for local manufacturers, mainly in heating systems. For decades, it remained a quiet supplier until 1950, when the business was formally incorporated.
A shift came in the 1970s with the company’s first own product, an oil-filled radiator created during the oil crisis. The device reached a mass market and defined De’Longhi as a household appliance maker. Under Giuseppe De’Longhi, the company expanded beyond its regional base.
In the early 1980s, De’Longhi entered the US market, opening an office in New York’s Empire State Building in 1985. At the same time, its logo appeared on Lotus Formula 1 cars driven by Ayrton Senna during the 1986–87 and 1987–88 seasons, increasing international visibility.
In 1986, the company launched the Pinguino portable air conditioner, which became closely linked to its name. The range expanded to include fan heaters and catalytic stoves, placing De’Longhi alongside competitors like Rowenta in the climate-appliances category.
In 1993, De’Longhi entered the coffee machine segment with a pump espresso model. In 2003, it introduced the superautomatic Magnifica, which gained strong market attention.
In 2001, the company went public on the Milan Stock Exchange and acquired Kenwood for £45.9 million, along with access to its Chinese factory. The Italian brand Ariete also joined the group.
In 2004, De’Longhi partnered with Nespresso, leading to the launch of the Lattissima in 2007. In 2012, it secured a perpetual license from Procter & Gamble to produce Braun small appliances.
In November 2020, De’Longhi acquired Capital Brands, owner of NutriBullet and Magic Bullet, for €420 million. By 2022, revenue reached €3.16 billion.
Meaning and History
The company’s logo is simple and affordable. Its central element is the word “DeLonghi.” Above the letter “e” is a long line. This diacritical mark indicates the length of the vowels.
The clearly defined shapes give the inscription a special charm and make it recognizable. The ends of the print characters are thickened and adorned with short serifs. The font is individual: it was specifically developed for the logo.
What is DeLonghi?
DeLonghi is an Italian company that produces a wide range of products, including air conditioners, electric kettles, toasters, microwave ovens, stoves, coffee makers, blenders, and other appliances for home and office use. Founded in 1902, the company has evolved from a small workshop to a globally recognized manufacturer of small household appliances.
The conglomerate’s name is depicted inside an oval rectangle with white and blue contours. The geometric figure itself is also blue. The inscription, conversely, is white. In some versions, deep black is used instead of the main color. Such a monochromatic palette enhances the contrast and draws attention to the logo.
Font and Colors
The logo of this brand is characterized by its consistency: it has not changed since its approval and remains the same as it was in 1902. It consists of an elongated oval positioned horizontally. The emblem is recognizable by the thin blue edging, which forms a shadow over the white inner strip. This makes the emblem bulky.
Following it is another elongated oval of dark blue light with the inscription in the middle. The company name is executed in light, wide letters with minimal inter-character spacing. To remove the dividing apostrophe, the designers placed it above the “e” on a short strip and wrote the following letter in capital letters. The logo also features a play of shades in the gradient transition from dark blue to light blue.
The household appliance manufacturer chose a font with wide serifs for its logo. The inscription is written using a combination of uppercase and lowercase letters: “D” and “L” are uppercase, the rest are lowercase. The color palette is traditional and branded, including several shades of blue and white.