The KLM logo is one of the most recognizable airlines in the world. It consists of several elements that have their own symbolic meaning.
In the center of the logo is the abbreviation KLM, written in large, bold letters in blue. The blue color symbolizes the sky and infinity and conveys a sense of reliability and professionalism.
Above the acronym is a crown, which is the symbol of the Royal Dutch Airline. This emphasizes the company’s association with the royal house and its long history of existence.
At the bottom of the logo, the company name is written in English, “Royal Dutch Airlines.” This reflects the connection between the Royal House of Holland and the company’s past.
In addition, all emblem elements are in the same color, creating a unified and coherent image. This underlines the clarity and organization of the company.
KLM’s values include the responsibility to customers, employees, and society, innovation and improved service, long-term sustainability, and profitability.
KLM: Brand overview
Founded: | 7 October 1919 |
Founder: | Albert Plesman |
Headquarters: |
Amstelveen, Netherlands |
Website: | klm.com |
Meaning and History
1919 – 1921
1921 – 1926
1926 – 1938
1938 – 1949
1938 – 1944
1949
1950 – 1951
1951 – 1956
1956 – 1958
1958
1959 – 1961
1961 – 1971
1971 – 1991
1991 – 2011
2011 – today
KLM color codes
Spanish Sky Blue | Hex color: | #07a9eb |
---|---|---|
RGB: | 7 169 235 | |
CMYK: | 97 28 0 8 | |
Pantone: | PMS 2925 C |