Frydate Logo

Frydate LogoFrydate Logo PNG

Frydate: Brand overview

In 2012, Lucas van der Meer started Frydate in Amsterdam because of his love for french fries. He wanted to elevate the experience with the finest Dutch potatoes, precise cutting and frying them to achieve the perfect balance of crispy and soft. Frydate became known for its wide variety of unique sauces and toppings, catering to vegetarians.

The debut Frydate spot in Amsterdam’s De Pijp neighborhood became a favorite thanks to its quality fries, inventive flavors, and welcoming atmosphere. It attracted both locals and tourists.

By 2015, Frydate had expanded to over ten locations in the Netherlands, diversifying its menu with vegetarian and vegan options like mushroom-filled bitterballen, vegan Frikandellen, and a vegan potato salad.

Frydate locations are lively and colorful, adorned with comic art and Dutch cultural elements, providing a pleasant setting for a quick meal.

Frydate commits to being eco-friendly and community-oriented. They partner with local farmers, choose sustainable packaging, and engage in community projects. This ethos contributed to their expansion into Belgium, Germany, and the UK, introducing items like loaded potato chunks.

With more than 30 locations across Europe, Frydate continues to attract customers with its tasty fries, inventive snacks, and upbeat environment. Its emphasis on quality, vegetarian and vegan choices, and sustainability distinguishes it in the fast-food industry.

Frydate’s journey demonstrates that staying true to your principles while embracing innovation can foster success. With a growing demand for quality, responsible, fast food, Frydate is poised for further expansion, appealing to fry enthusiasts in Europe and potentially worldwide.

Meaning and History

Frydate Logo History

The Frydate logo stands out with white letters on a dark turquoise background. It uses a bold, modern font that’s easy to read, with unique touches like short, rectangular serifs and special cuts on the letters “F” and “E” that make the design pop. These cuts give the impression of movement and energy, hinting that Frydate is all about innovation and staying ahead.

The dark turquoise color isn’t just eye-catching; it suggests depth and a serious approach to clear communication. This darker shade makes the white text stand out even more, immediately grabbing your attention.

The font’s modern style and short serifs convey that Frydate is current and reliable. These design choices reassure customers that they deal with a stylish and trustworthy brand.

White, the color of the text, adds another layer of meaning. It’s often associated with purity, simplicity, and elegance. By choosing white for their text, Frydate aims to come across as straightforward, honest, and focused on quality. The white text also draws the eye, especially against a dark background, ensuring the brand name is immediately noticeable.

The logo combines colors, typography, and design to tell a story about Frydate’s values, like reliability, clear communication, and modernity. It’s a well-thought-out design that aims to connect with viewers emotionally and intellectually, making the brand memorable in a competitive market.

What is Frydate?

Frydate, founded by Lucas van der Mer in Amsterdam in 2012, is famous for its delicious fries. They use top-notch Dutch potatoes and have many homemade sauces and snacks. They also have plenty of vegetarian options. Their fries are special because they’re crispy outside and soft inside. Besides fries, Frydate offers a variety of snacks, including many vegetarian choices.


Who created Frydate?

Lucas van der Mer started Frydate in Amsterdam in 2012. He loved fries and wanted to make them special, not just a side dish. He aimed to change the snack world by making fries a gourmet choice. Lucas built Frydate to offer top-notch food and a unique eating experience.

To stand out, Lucas picked the best Dutch potatoes, uniquely cut them, and fried them to be crispy outside and soft inside. He also added homemade sauces and vegetarian-friendly snacks to the menu, making Frydate different from regular fast-food places. Frydate grew from one spot to a popular chain across Europe thanks to his efforts. People love it for its tasty fries, unique snacks, and fun atmosphere.

How is Frydate prepared?

At Frydate, making fries is taken seriously. They’ve dedicated years to mastering the perfect fry. It all begins with choosing the right potatoes because their quality affects how the fry tastes and feels. They slice the potatoes into 9mm thick pieces. They found this thickness to be the best for making fries that are crispy outside and soft inside.

The frying involves two steps. First, they fry the potato slices at 138 degrees Celsius to cook them thoroughly without burning. Then, instead of serving them immediately, there’s a second frying at 162 degrees Celsius. This final fry ensures the fries turn out golden and crunchy on the outside but stay soft inside.

What kind of packaging does Frydate have?

Frydate is changing its approach to packaging for the betterment of the planet. They have discontinued the use of disposable plastic packaging that damages the environment. Now, they opt for materials that decompose naturally. This change significantly reduces waste and pollution. Frydate is dedicated to being environmentally friendly in all aspects, including its food packaging. Their goal is to minimize the reliance on single-use plastics. By selecting biodegradable alternatives, they aim to lessen their environmental footprint. This approach ensures that their packaging does not end up lasting hundreds of years in landfills or oceans.