Grolsch Logo

Grolsch LogoGrolsch Logo PNG

The beer brand is valued for its classic taste. The Grolsch logo emphasizes the drink’s naturalness and the hops’ special role in the old recipe. Proven herbal ingredients are used in the preparation.

Grolsch: Brand overview

Founded: 1615
Founder: Asahi Group Holdings
Enschede, Netherlands
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Grolsch is the oldest brewing company in the Netherlands, founded in 1615 by entrepreneur Willem Neerfeldt in Groenlo. She is still associated with him by name, although she is currently in Enschede. In the 17th century, Groenlo was called Grolle, and it was he who served as the basis for the brand name Grolsch. The Groen family became its second owner: they bought the brewery in 1895 and opened it in another place at the beginning of the 19th century – where the head office is located. The third owner of the beer brand is the SABMiller group. She acquired the rights to it in 2007 and, at the end of 2016, resold it to Asahi Group Holdings, which now owns it.

Meaning and History

Grolsch Logo History

The roots of this company go very deep into history – in the 17th century when Willem Neerfeldt launched a small brewery. At first, he single-handedly managed it, but then his son-in-law, Peter Sanford Kuyper, was appointed head and owner. A few centuries later, the leadership changed again, and the brewery passed into other hands. And not only that – he also changed his place of deployment since the new head moved production to the city of Enschede.

Later, the company passed from one owner to another two more times until it ended up in the ownership of Asahi Group Holdings, which bought it along with several other beer brands. Today it is the largest brand in the Netherlands, ranking second behind Heineken (2006 data). In 1995, she was awarded the Koninklijk (royal) title.

By 2021, the Grolsch brand logo was recognizable in 70 countries worldwide. The greatest demand for its products is in the UK, New Zealand, Australia, Canada, and the US, where Dutch beer exports account for 78 percent. It is also produced under license by other companies. But, most interesting, this brand strictly adheres to the original identity and adheres to the style chosen at the dawn of the brewery.

Grolsch Symbol

The Grolsch logo has not changed for many decades, so it is well known worldwide. It is made of two equivalent parts – graphic and text, each conveying certain information. Together, they form the unique aura of the brewing brand, which is hinted at by all the elements.

The inscription consists of an italic line with the name of the company. The letters are calligraphic, handwritten, connected, with smooth transitions and roundings. On the right side, the contour line is slightly wider than on the left, which creates a shadow effect. Another edging of symbols reinforces it – external, dashed, white-gray. Due to this design technique, the text looks three-dimensional because it seems to be raised above the background.

The graphic part includes a personal sign of the brewing brand. It is a vertical oval with a double border and a red center. The most important designations in its center are concentrated – the basis of branded beer. In particular, a hop leaf and its cones (on the right and left), an ear (it separates them), and the letters “G” “B” are drawn there. In the background are carefully stacked fragments of a green hop bush.

Font and Colors

Grolsch Emblem

The corporate typeface assumes oblique writing of the name – soft, smooth and caring. It is very close to the Mustardo typeface, which is both fresh and energetic. The color palette, of course, is green because this is the main ingredient of beer – hops. It is complemented by gray (tint line for edging letters), red (oval on the icon), and white (inscriptions, ear, hop cones).

Grolsch color codes

Imperial Red Hex color: #ed1c2e
RGB: 237 28 48
CMYK: 0 88 81 7
Pantone: PMS Bright Red C