ING Logo PNG
The ING logo combines stylish design and visual appeal, creating a cohesive and memorable image. The unique combination of textual and graphic elements emphasizes the company’s scale and authority. The yellow color in the palette is associated with value and luxury, reinforcing the brand’s connection to the financial sector.
ING: Brand overview
| Founded: | 1991 |
| Headquarters: | Amsterdam, Netherlands |
| Website: | ing.com |
Meaning and History
What is ING?
This banking and financial company, based in the Netherlands, operates globally. It has established itself as a digital financial services and direct banking leader. The bank offers various services, including investment management, insurance, and retail and commercial banking. It challenges traditional banking standards, emphasizing simplicity, transparency, and customer empowerment in its approach to banking. The company is at the forefront of mobile and online banking technologies, attracting tech-savvy customers who seek alternatives to traditional brick-and-mortar banks.
1991 – today
In 1991, the company introduced a logo that has remained relevant and unique for over thirty years. The emblem has become an integral part of the company’s visual identity, and despite potential updates, it continues to meet the organization’s needs. The central design element is the image of a lion reclining in a pose, emphasizing the company’s stability and reliability.
The lion’s color choice is unconventional, but its rich tone makes the figure vivid and memorable. Against a white background, the lion appears graceful, majestic, and distinguished. The image conveys a sense of stability and prestige, enhancing the brand’s perception.
Large blue letters to the left of the image add balance and emphasis to the emblem. The letters’ height and style create an impression of solidity and elegance. The serif typeface gives the letters a sense of stability and pronounced significance.