In 1765, a cast-iron dealer and a button maker teamed up to start a common business. This is how the organization Taylors & Lloyds was created, which is now known as Lloyds Bank – one of the largest financial institutions in the UK. Although it did well with just one branch in Oldbury for the first hundred years, the bank has an extensive network of branches.
Meaning and History
The famous black horse logo appeared at Lloyds Bank in 1884. This symbol originally belonged to a London jeweler who used it as early as 1677. At that time, many people could not read, so there were no signs on the signs. Also, the houses did not have numbers, so the shop owners had to attract customers’ attention with various non-standard methods.
In 1728, another jeweler, who was also a banker, took the sign of the black horse (then this position was called “keeper of cash transactions”). Over time, his modest store grew to the size of a large financial firm, which in 1884 went to Lloyds Bank. So the emblem with the image of a black horse was inherited by the new owner.
It should be noted that the creators of the bank initially chose a completely different symbol – a beehive. He was the epitome of hard work and frugality that characterized a financial institution at its best. Until the beginning of the 20th century, both signs (the beehive and the horse) were used simultaneously, but then the design became more specific.
1965 – 1985
Lloyds Bank changed its logo four years after opening its first automotive subsidiary. The central image, as before, was the black horse. She was in a white circle with a narrow dark frame. A ribbon fluttering over her back signified leadership. The inscription “1677” under the hooves reminded us that the original symbol appeared in 1677.
At the bottom, the designers have placed the organization’s name: “LLOYDS BANK” in the first line and “Limited.” in the second. The letters consisted of single and double strokes of contrasting thickness and were decorated with serifs.
1985 – 1995
Before the merger with TSB Group in 1995, the bank used a three-color logo. The horse and the inscription remain black. The outline disappeared from the white circle, but a large green frame with dark edging appeared. The word “Limited.” and the number “1677” have been removed. The name of the financial institution has moved to the right. In this case, all letters, except for the first ones, became lowercase.
In 2013, the Lloyds Banking Group (formerly Lloyds TSB Group) split into several parts. This was the rebirth of the Lloyds Bank brand. Before the official split, the traditional black horse emblem was used on the Internet. A green wordmark on the left complemented it. The name of the financial institution was written in sans-serif capital letters.
2013 – present
On September 23, 2013, Lloyds Bank was reborn. In this regard, he needed a new logo that combines modernity and tradition. Several teams worked on the design at once. News agency MEC has teamed up with creative companies Proximity London, RKRC / Y & R, and Rufus Leonard to create an improved brand vision.
They took into account the digital age trends, emphasizing simple forms and a minimum number of elements. There are only two of them: the horse and the name of the bank. The classic symbol has been given a three-dimensional appearance due to the light spots and the gradient. The details have become much more – the artists made the main image expressive, working on the volumetric perception of the mane, legs, tail, body, and head.
Font and Colors of the Emblem
The black horse, symbolizing energy and leadership, went to Lloyds Bank from Barnetts, Hoares & Co, which borrowed the symbol from a 17th-century jeweler. In a modern interpretation, the horse serves as a reminder of a financial institution’s historical heritage and its role in developing the UK banking sector.
The brand name is in the legible script because Lloyds Bank wanted to make a good impression on customers. The wordmark looks businesslike and very modern, which generally reflects the bank’s partnership approach in business. The typeface used was custom-made by the typography studio Fontsmith. This is a modification of the FS Jack sans serif, which was inspired by forensic science and was originally based on the thumb’s shape.
The logo authors added oblique cuts at the ends of the “L,” increased the curvature of the diagonal strokes “Y,” rounded the horizontal line “A,” equalized both sides of the “B” and made many more changes to make the lettering “LLOYDS BANK” unique. For the same purpose, they chose a dark green color for the word mark (# 006844), very similar to the shade of Cadmium Green. The horse remained predominantly black, but it had light gray and dark gray spots.