Bank of India is the largest commercial bank and one of the popular Society for Worldwide Inter Bank Financial Telecommunications (SWIFT) system. Having appeared in 1906, it has opened more than 5300 branches to date, 56 of which are located outside the country. The financial institution also established five subsidiaries and one joint venture. Also, it has five offices. Now its headquarters is based in Bandra Kurla Complex, Mumbai (India).
Meaning and History
BOI (this is his middle name, abbreviated to an acronym) appeared in contrast to Europeans and Americans’ financial institutions. In the formerly colonized country, there was no one to represent the indigenous population’s interests in the banking sector. Then, in September 1906, a group of influential local businessmen united and created their bank. It was one of the first private structures of this kind. The landmark event took place in the city of Mumbai (Maharashtra).
Sassoon J. David, a legendary figure, a calculating trader, the first baronet, owner of a textile factory, and a member of the Bombay community of Baghdadi Jews, became the head of Bank of India. He headed the institution from its inception until 1926 – until the last years of his life.
In the 50s of the last century, the bank stepped up the opening of overseas branches. The first points were founded in Japan, Singapore, Uganda, Kenya, Yemen. After a short break, he again began to cover foreign markets. In 1969, together with thirteen other banks, it was nationalized and passed into state subordination.
All this time, the financial institution used one logo, approved at the beginning of its career. She has always accompanied financial transactions, represented the company at the international level, and brought good luck because it was originally a sacred meaning.
Font and colors of the Emblem
The logo looks like a horizontally elongated rectangle with the bank symbol on the left and its graphic symbol on the right. The text consists of a title. It is written in clear and legible letters with an optimal breakdown. The standard grammar rules are followed: the first letter in a word is capitalized, the rest are lowercase. An exception is a preposition, which contains only lowercase letters.
On the right side, there is a five-pointed star with unevenly elongated sharp rays: four of them are equally short, one is as long as possible. Moreover, the shadows give them 3D volume, making it seem that one side of the ribs is light, and the other is dark.
The center on a white background is a classical deity – a representative of the Hindu pantheon with a trident in his hands. A lion lay imposingly beside him. The confident posture of both indicates that they are guards who protect the financial structure from any failures and troubles. The circle is inscribed in an inverted pentagon, and then in another, but already of a larger size and correct location.
The logo is written in a sleek, grotesque typeface from the Sans Serif family. It has its differences: the letters “a” and “n” have the same bevels of the right legs – slightly sloping, smooth, as even as possible, without transitions. The lowercase “i” has a miniature rectangle instead of a dot that does not go beyond the character’s rest.
The corporate palette includes three color variations, each of which is present in the emblem. Specifically, they are Cinnabar Crimson (# F33F26), Princeton Orange Mandarin (# FA7F22), and Ocean Boat Blue (# 017DC7). Also, there is white: it is used for inscriptions and a background for the star’s central figures.