CaixaBank is one of the largest Spanish banks with an office in Barcelona. The history of the institution is not very long. Still, the policy aimed at meeting people has contributed to the rapid growth in the popularity of banking services.
Meaning and History
CaixaBank was established in 2011 following the Pension Bank of Barcelona Caja de Ahorros y Pensiones de Barcelona (La Caixa). For representative and institutional purposes, the name CaixaBank was chosen, which was launched on July 1. The bankers called their mission to contribute to the inhabitants of Catalonia’s financial well-being, the development of the region, and the progress of the whole society. The core values are quality, trust, and social commitment.
For 2020, assets amount to more than 500 billion euros; a mobile bank has been created that works through the ImaginBank application. The bank has more than 6 thousand branches, 9.5 thousand ATMs, 32 thousand employees, and the number of clients is approaching 15 million.
During the existence of the institution, the logo has changed several times. The previous history of the bank called La Caixa until the 70s of the last century did not have a specific logo; it used a name and a seal with the word “Caixa.”
In 1979, the board of La Caixa decided to create a full-fledged logo, for which they attracted the design agency Landor & Associates, and they – the famous Catalan artist Joan Miró, who at that time lived in the Bolear Islands.
It was proposed to make an eight-pointed star to avoid religious and political innuendo, and the color scheme should include red and yellow colors, symbolizing the flags of Spain and the Bolear Islands.
Miro experimented for a long time and in 1980 proposed his version, choosing a five-pointed star after all, but giving it a living image of a starfish. He made a tapestry logo, which the bank owners liked so much that it was immediately hung on the wall in the head office, and all business cards were immediately reprinted with the addition of the emblem.
The logo’s basis is a deep orange rectangle symbolizing the Catalan lands, which have this color. On the left is a bright blue star in a thin white frame; next to it, there are two circles-bubbles. The CaixaBank name is in black letters with a white edging; a stripe underlines it throughout, which symbolizes stability and reliability.
In 2018, another version of the emblem was created, which is used on employee badges and mobile applications.
It is an almost white (with a slight bluish tint) rectangle. The star with circles is located at the top, a thin black stripe underlines them, and below it is the name of the CaixaBank, for applications – the inscription looks like this: “la Caixa.”
1976 – 1982
When the banking institution was rebranded and given the short name la Caixa, it adopted a new logo. It is as practical and informative as possible because it contains nothing but the text with the financial institution’s name. In a preposition, all letters are lowercase; in the main word, there is one uppercase. The contours are rounded. The inscription is made in bold characters and is enclosed in quotation marks on both sides.
1982 – 2011
The next emblem is filled with chic and originality. To attract the attention of clients and increase its popularity, the bank changed its identity. He chose the recreation theme, emphasizing that each client can safely enjoy the sea charm while the bank is open. The designers conveyed the serenity in the blue star with five rays. And also in two multi-colored spots next to it – a large red and a small sandy one, as if they were stones heated by the tropical sun. Bold is now used instead of bold. The shape of the quotes has also changed – they have become elongated.
2011 – today
As a result of the rebranding, the bank’s name changed, so it was logical to change the logo. Although the inscription remained with an underscore, the quotes disappeared. The word “CaixaBank” consists of two stems and is written together. A five-pointed starfish of irregular shape and two bright naked stones are still visible to the left of it. They talk about the bank’s proximity to the sea because a warm coast surrounds the Spanish lands.
Font and Colors of the Emblem
In the evolution of the logo, it was as if a sudden “failure” occurred: instead of a strict semi-official emblem, a friendly and optimistic sign appeared. A bright approach to identity has balanced the banking organization’s strict style, brought me closer to clients, and instilled confidence. The developers have also modernized the text part: it gradually turned from bold to elegant and discreet.
For the updated logo, management approved a Weiss typeface – lighter than before. Due to the subtle symbols, it is in great harmony with the icon. The inscription is continuous, lowercase with two capital letters – “C” and “B.”
The color blue was chosen because it stands out very well against any background and denotes customer friendliness and confidence. The star also resembles a figurine of a man throwing coins into a piggy bank in its image. This suggests that the money deposited in the bank will be safe.
The logo changed in background color in subsequent years – it was black, red, yellow, but the star and coins remain unchanged to this day.