Bank of America Logo

Bank of America LogoBank of America Logo PNG

Bank of America’s logo is rife with patriotic motifs. The organization is proud of its country and does everything for its prosperity and glory. The symbols of the emblem read reliability and confidence in the future, which the sign conveys to customers.

Bank of America: Brand overview

Bank of America is a North Carolina-based financial services company that provides a full range of investment and banking services to individuals, entrepreneurs, and multinational corporations. It was created in 1998 through the merger of NationsBank with BankAmerica.

Meaning and History

Bank of America Logo History

The bank’s early logos featured its corporate symbol, a monogram of the letters “B” and “A.” But we are not talking about Bank of America itself, but about its eponymous predecessor. The operating company has a completely different graphic sign: it shows a stylized U.S. flag of six stripes of different lengths.

What is Bank of America?

This is one of the largest representatives of the U.S. banking industry. It is a holding company headquartered in Charlotte, North Carolina, and is the second-largest Big Four bank in the country. BofA originated in 1998 in San Francisco and acquired its current status after acquiring the Nations Bank of Charlotte. The bank’s services are related to commercial banking, investment banking, and wealth management.

1930 – 1969

Bank of America Logo 1930

From 1930 to 1969, one of the largest banks in the United States used an emblem with black lettering in Gothic script. It depicted the name Bank of America, which looked presentable thanks to the letters, made in the style of medieval Latin. After all, it was believed that the fraction, as opposed to Antiqua, embodies depth, seriousness, and solidity. It was created by ancient scribes, who tore off the pen from the paper, as a result of which the words of the handwritten text became discontinuous. To reproduce the logo, you can use a close modern analog of the font – Archive Black TitleFont Family from Archive Type.

1969 – 1980

Bank of America Logo 1969-1980

In 1969, the logo designed by Walter Landor appeared. The graphic designer insisted and managed to convince the board of directors. He proposed many variations until the General Counsel said that it did not matter what the logo looked like as long as it had the letters “B” and “A.” Thus came the monogram, which was intended to mimic a name stamp. On the left was the inscription “BANK of AMERICA.”

1980 – 1998

Bank of America Logo 1980-1998

Over time, the name began to be written at the bottom of the monogram. The letters “B” and “A” were capitalized, and the rest of the letters were lowercase. The Helvetica Black font gave them a modern look.

1998 – 2018

Bank of America Logo 1998-2018

After the merger of NationsBank and BankAmerica, the current Bank of America emerged with $525 billion in assets. Some of these funds went into the development of a new logo: a red and blue abstract figure reminiscent of the US flag. An attentive observer will notice the letters “B” and “A” in the six colored stripes. The name of the financial institution has been moved to the left and repainted in blue.

2018 – today

Bank of America Logo 2018-present

In 2018, Lippincott made thin lines, changed the colors, changed the case of the lettering, and increased the letter spacing.

Font and Colors

Bank of America Emblem

Designers turned Bank of America’s sense of self into a graphic sign that is on every credit card and in every branch. The stylized flag is coded with “B” as two blue stripes and “A” as four red stripes.

The newest logo uses a new sans-serif font: the name is now displayed in capital letters. The colors are darker than before 2018, although the palette remains the same: blue and red elements on a white background.

Bank of America color codes

Royal BlueHex color:#012169
RGB:1 33 105
CMYK:99 69 0 59
Pantone:PMS 662 C
Alizarin CrimsonHex color:#e31837
RGB:227 24 55
CMYK:0 89 76 11
Pantone:PMS 185 C

FAQ

What does the Bank of America logo represent?

The modern Bank of America logo is an attempt to demonstrate the simplicity, ease, and accessibility of the financial institution it represents. The emblem depicts a flag that is identical in color to the U.S. national flag. It is placed sideways and has the shape of a regular rhombus. In front of it is the name of the bank, typed in the upper case in a chopped font.

Why did Bank of America change its logo?

Bank of America changed its logo for three reasons: 1. It wanted to be on trend and in line with current trends in corporate identity design. 2. The bank set a goal to get a logo that would match its status as a confident representative of the banking system internationally. 3. BofA wanted to emphasize patriotism and evoke emotional attachment from customers.

Does Bank of America have a new logo?

Yes, Bank of America has a new logo. It was adopted in 2018 and is an improved version of the previous logo. The three blocks of stripes on the makeshift flag are spaced slightly wider than before. The red and blue colors are as close to the palette of the American flag as possible. The lettering is in simple letters with wide spacing to show the bank’s modernity and accessibility.