JPMorgan Chase Logo

JP Morgan Chase LogoJP Morgan Chase Logo PNG

Gracefulness, nobility, and fulfillment of its obligations demonstrate the logo of JPMorgan Chase. The emblem is the epitome of clarity and transparency. It indicates the venerable age of the financial institution, originating in the days of ladies and gentlemen.

JPMorgan Chase: Brand overview

JPMorgan Chase’s predecessors include many other banking institutions, including the oldest bank, Manhattan Company, founded in 1799. Together, they laid the foundation for the financial holding company that was formed in 1996. The monetary institution was named in honor of John Pierpont Morgan I. It is now headed by businessman James L. Dimon.

Meaning and History

JPMorgan Chase Logo History

If we look to the past, the recognizable octagonal shape of the Chase logo dates back to 1961, when Chase Manhattan Bank was formed as a result of the merger of two companies. This was the result of the design firm Chermayeff & Geismar Associates, which offered eight different symbols to choose from. Management approved an octagon made up of four parts. They were originally multicolored but eventually became blue. After the appearance of JPMorgan Chase, the geometric figure complemented the name and then disappeared altogether – only the inscription remained on the current logo.

What is JPMorgan Chase?

This is the name of the financial holding company from the state of Delaware, USA. In 2021, it was recognized as the largest bank in the United States. It was founded by several organizations, the oldest of which was the Bank of Manhattan Company. Their merger took place in 1996, but the true year of JPMorgan Chase’s creation is considered to be 2000, as this is when J.P. Morgan & Co. Incorporated and The Chase Manhattan Corporation.

2000 – 2008

JP Morgan Chase Logo 2000-2008

The year 2000 saw the merger of two major financial entities, JPMorgan & Co. Incorporated and The Chase Manhattan Corporation. They founded the current bank, JPMorgan Chase, which immediately received a new logo with lettering and an octagon. The octagon signified movement, and the white square inside it was both a secure bank vault and an abstract symbol of progress. There were no spaces between the words. The letters were black, bold, and grotesque.

2008 – today

JP Morgan Chase Logo 2008-present

The redesign brought noticeable changes, especially in the graphic part. The octagonal geometric figure disappeared – there was no place for it, even in the upper right corner. At the same time, the logo developers updated the inscription, adding missing spaces and converting all letters into upper case. However, the first letter “JPM” in the word “JPMORGAN” and the letter “C” in the word “CHASE” are still above the other characters.

Font and Colors

JP Morgan Chase Emblem

From an artistic point of view, the current emblem is much simpler than the previous one. It does not have a multi-part octagon made up of small quadrilaterals, and the semantic load does not imply symbolism. Designers have abandoned the elements of hand-drawn, moving away from the old concept of Chase. Now, the badge can be associated only with seriousness, strictness, responsibility, and stability. This is exactly what the bank’s employees, who opposed abstractions back in 1961, wanted. After 47 years, they still won.

JP Morgan Chase Symbol

The font of the new logo is the complete opposite of the previous version. If before it was chopped and bold, now the phrase “JPMORGAN CHASE & CO,” is written in an antique font. The letters are very similar to the lettering of the neoclassical ITC Century Book font designed by typographer Tony Stan.

The color scheme is as simplistic as possible, as the emblem contains only black letters and a blank white background. The monochrome is perfect for a bank holding company and emphasizes its laconic image.

JPMorgan Chase color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C

FAQ

What does the JPMorgan Chase emblem mean?

In the previous logo, the name of the banking organization was complemented by a symbol that meant progress, security, and development. In 2008, the designers removed this element and left only a strict black inscription on a white background to demonstrate the seriousness of the financial holding company.

What is the logo of JP Morgan Chase?

Since 2008, the banking conglomerate has used a text logo that spells out only its name: “JPMorgan Chase & Co.” in uppercase. Although all letters are capitalized, the “J,” “P,” “M,” and both “C’s” are enlarged nearly one and a half times.

What is the JPMorgan Chase logo font?

The JPMorgan Chase logo font has a lot in common with the ITC Century Book font, which was designed by Tony Stan. It also features high-contrast lettering and thin serifs. At the same time, there are differences, which are especially noticeable in the capital “C.” The last word mark is written in a font close to Tagir Safaev’s FreeSet Demi Bold.