Visa Logo

Visa Logo
Visa Logo PNG

Visa is an American company that provides payment services. It appeared in 1958 when the financial conglomerate Bank of America began issuing BankAmericard cards and established BankAmericard Service Corporation. A little later, the system was renamed, choosing the universal name Visa.

Meaning and History

Visa Logo History
Evolution of the Visa Logo

What is Visa?

Visa is the name of the international payment system and the American corporation engaged in financial services that own it. With its help, money is transferred around the world. According to experts, today it is one of the most expensive companies. It was launched in 1958 as the Bank of America credit card project, gradually becoming an independent representative of the banking market.

The visual brand identity has not changed much over the past 40 years. The logo with the inscription “Visa” first appeared in the mid-1970s and suffered a few minor redesigns. Before that, a similar brand name was used, but with the phrase “BankAmericard.”

1958 – 1976

BankAmericard Logo 1958-1976

The first emblem looked like a rectangular plastic card with rounded corners. Its upper part was dark blue, the middle was white, and the bottom was orange. In the center was the inscription “BankAmericard,” made in bold sans serif. All letters are uppercase, but “B” and “A” are higher than the rest.

1976 – 1992

Visa Logo 1976-1992

To make the brand multinational, the owners renamed the financial system. This is how Visa appeared – one of the most successful brands in the world. The change of name allowed to increase the reach of the target audience, because the geographical connection to America disappeared. And also, it became an occasion for updating the logo.

Designers followed a familiar pattern: they replaced BankAmericard with Visa, preserving the old proportions and colors. The word is written in italics, with an emphasis on the tilt “V.” Letters have serifs.

1992 – 2000

Visa Logo 1992-2000

In 1992, the palette brightened. The rounded corners of the outer frame became straight, and the outline became wide and blue. This version of the logo is still found in some commercials.

2000 – 2006

Visa Logo 2000-2006

At the end of the 20th century, developers increased the letter spacing and slightly reduced the “V” slope. Also, they changed blue to cyan and orange to yellow.

2006 – 2014

Visa Logo 2006-2014

Despite the global success, managers decided to revitalize the brand. It seemed illogical to them that the company provides a huge amount of financial services, and only a credit card is displayed on its logo. In November 2003, specialists began to develop a new trademark. It is almost no different from previous versions: in fact, this is the same inscription “Visa,” but without rectangular elements and an external frame.

The font is still italic, although the slope has decreased. The protruding corner “V” is painted in yellow to emphasize the clarity and conciseness of the image.

2014 – 2021

Visa Logo 2014-present

What does the Visa logo represent?

The Visa logo is a bold, uppercase, sans serif wordmark. The only drawing element is the wedge-shaped lengthening of the V on the left side. In the modern version, the symbols are sleek, streamlined, sans serif, although they were previously present in the emblem.

In 2014, the company first abandoned its classic palette. She removed the golden color, which was identified with the hills of California, and left only blue – a symbol of the blue sky. To diversify the logo, designers used a gradient.

Rumor has it that the brand got rid of yellow to get closer to people. Indeed, for many, this color is associated with gold, which means unattainable luxury and prestige. The Visa system, in turn, tried to make loans publicly available.

2021 – today

Visa Logo

In 2021, the financial services company Visa unveiled its new identity with the help of Wieden+Kennedy. She used a commercial filmed by Malik Hassan Sayeed to convey the fresh concept to clients. As a result of the rebranding, a revised version of the word mark appeared. Behind this is the international studio Mucho.

The form, which managed to become traditional, has not changed. The designers focused only on color: they removed the gradient and made the entire lettering bright blue, with a preference for a dynamic, intense hue (#2639c3). Despite the lack of radical updates, the logo is now perceived differently. The fact is that the simplification of the color scheme has improved the display of the word “VISA” in the digital space. The palette also looks optimistic, which also has a positive effect on the branding of the payment company.

Font and Color of the Emblem

Visa Emblem

 

Why did Visa change their logo?

Visa has changed its logo several times. The first adjustment took place in 1976 – with the transition of the financial structure to a new name. Another change is associated with the disappearance of yellow. The management abandoned it in 2014 to show the system’s general availability for the entire population of the planet because yellow was associated with gold. Designers have kept only blue – the color of the sky, common to all people.

The basic emphasis in the banking system logo is placed on the text, so there are no graphic elements. The only hand-drawn detail is the elongated wedge-shaped serif on the left side of the “V,” making the lettering universally recognizable. From 2005 to 2014, it was highlighted in yellow.

Visa Symbol

The Visa system has used italic-like oblique letters from the beginning. The debut emblem had a serif typeface; the others had a chopped typeface from the Sans Serif category. The corporate logo palette is blue and yellow, but in 2000 they were replaced by blue and orange. After redesigning in 2014, the financial company completely abandoned the golden color, which symbolized the Californian hills, leaving only dark blue. This is due to the system’s desire to get closer to potential customers, while yellow is associated with inaccessible gold for many.