Corendon Dutch Airlines Logo PNG
The logo of Corendon Dutch Airlines, a subsidiary of Corendon Tourism Group, embodies its Dutch heritage and role as a bridge connecting the Netherlands with sunny vacation spots across Europe and beyond. The emblem signifies the airline’s commitment to providing Dutch travelers with reliable, enjoyable, and affordable vacation options. Reflecting the hospitality for which Dutch companies are known, the logo captures the spirit of accessible tourism and leisure. It represents the airline’s effort to create delightful travel experiences, enabling travelers to take stress-free vacations.
Corendon Dutch Airlines: Brand overview
Born in 2010, Corendon Dutch Airlines has quickly become a symbol of excellent service and reliable air travel. The airline was originally part of the Corendon Group, a travel agency founded in 2000, but has evolved into a subsidiary of Corendon Airlines. Today, it operates from its main base at Amsterdam’s Schiphol Airport.
The airline’s meteoric rise in the aviation industry began in April 2011 when it officially launched its flights. The first flight traveled from Amsterdam to Tel Aviv, marking the beginning of a journey that saw the Boeing 737-800 aircraft fleet grow to meet the increasing demand for flights.
A significant event in 2018 was Corendon Dutch Airlines receiving its air operator’s certificate and commencing its first flights.
The onset of the COVID-19 pandemic in 2020 sent shockwaves through the aviation industry, and Corendon Dutch Airlines was among those affected.
Meaning and History
What is Corendon Dutch Airlines?
Corendon Dutch Airlines, headquartered in Badhoevedorp (Haarlemmermer), has carved a niche for itself in the aviation industry. Founded in 2010 as part of the Corendon Group, the Dutch charter and scheduled airline began operations in 2011, flying to various European destinations from the Netherlands. It quickly became known in the region for its efficient and reliable service.
2010 – 2014
Originally, Corendon Dutch was a division of the Turkish company Corendon Airlines, which is why their first logos were identical. The main element of the logo is the crescent moon—an important symbol in Islam that signifies the start of the month, akin to the beginning of the Prophet’s journey to spread the Quran. For the airline, it symbolizes the start of operations and the commencement of flights to other countries to transport passengers. The image emphasizes the company’s Muslim roots.
The crescent pays homage to the homeland, as it appears on the Turkish flag. The flag’s color is reflected in the image’s color. The brand aims to represent Turkey in the Netherlands.
The image resembles the capital letter ‘C’—the first in the company’s name. This choice seamlessly highlights the brand’s name, the company’s location, and its spiritual values. Adjacent to the crescent is a full moon symbol, representing the completion of the monthly cycle and indicating that the company plans to operate for months and years, evolving from a branch into a full-fledged enterprise.
The point symbolizes the sun, promising prosperity and wealth. Since, in Islamic symbolism, a star usually accompanies the crescent, the point can be seen as an image of shining hope and good fortune.
The arc and the point combination has another meaning—earth and flights around it. The symbol speaks of travel and promises the company prosperity, longevity, and growth.
The brand name is crafted in elegant script with additional spacing between the letters, conveying the speed of the airplanes, as well as their lightness and maneuverability.
2014 – 2017
In 2014, Corendon Dutch Airlines remained an integral part of the Corendon Group, reflected in the design of their emblem, which closely aligns with the symbolism of the parent company. The main elements of the logo were transformed to reflect the subsidiary airline’s unique aspects and strategic goals.
The central element of the logo is an image transformed from the traditional crescent into a disproportionate star. This change visually represents the company’s dynamic and innovative approach. The red dot previously used in the parent company’s logo has been transformed into a bright yellow sun, adding warmth and energy to the brand’s image.
These elements can be interpreted in several ways:
- The stars and sun are symbols of luck and prosperity. This interpretation highlights that the brand has reached the pinnacle of its development, increased passenger traffic, and is generating high revenue. These symbols reflect the flourishing state of the company.
- The sea and the beach are associated with relaxation at Turkish resorts. The blue color of the star, chosen for the logo, enhances the connection with water and sky, symbolizing beautiful natural sceneries and seaside relaxation.
- A person and the sun, emphasizing freedom and the global nature of transportation. The rounded edges of the star resemble a schematic representation of a person juggling the sun. This image illustrates how the company effortlessly transports passengers across different time zones and climatic regions, altering their perception of time and space.
The brand name is next to the image, written in calligraphic style, adding elegance and sophistication. This font complements the theme of leisure and comfort that Corendon Dutch Airlines strives to create. The entire logo composition is designed to evoke associations with pleasant journeys, quality service, and memorable vacations offered by the company to its clients.
2017 – today
The Dutch airline’s bright, optimistic logo instills confidence in its professional capabilities and flight safety. The positivity is evident in everything: the rounded letters, flowing lines, soft italics, and the yellow sun at the end of the name. The sun has no rays and is perceived as a big dot. The designers chose a bold lowercase sans-serif font for the lettering to demonstrate the company’s customer loyalty. Interestingly, the glyphs are similar: for example, the letter “r” looks like a fragment of the letter “n.”
Bright and optimistic design elements can be considered psychological tools designed to put passengers in a calm mood and create a sense of well-being. The lack of rays in the yellow “sun dot” element simplifies the design, making it more modern and less distracting. This design choice complements the overall goal of demonstrating professionalism. The similar design of the glyphs gives the logo uniformity and integrity, enhancing its visual impact.
