Apple service Logos and Brands

Apple’s subscription and cloud services, including Apple Music, Apple TV+, iCloud, Apple Arcade, Apple News+, and Apple Fitness+, are gathered in the “Apple Service” section. The company expands its business model through monthly subscriptions, turning device users into subscribers of digital services. Logos of Apple services inherit the corporation’s minimalist aesthetic, adding additional visual elements to the bitten apple that indicate a specific direction, music, video, games, or data storage.