iCloud is a cloud storage service launched by Apple in 2011. One of the most popular developments created for devices running based on the iOS operating system. To date, iCloud is actively used by about 800 million people worldwide. The owner of Apple technology can synchronize several devices, after which the data stored in the service will be available on all connected iPhones, iPods, etc.
Meaning and History
What is iCloud?
First of all, this is a platform where the user can store files without taking up memory directly on the device. We are talking about photos, videos, audio, etc.
During the existence of the iCloud service, its logo has changed only twice. Visual recognition of the brand is at a high level, thanks to the use of the classic cloud. As a rule, changes were made only to the background. In all variations, the service logo looks positive and fresh, causing positive emotions among users. The cloud symbol was not chosen by chance because it conveys the basis of the data warehouse functionality. Interestingly, the iCloud logo is completely devoid of wordmarks, except for some variations from 2014. This indicates that the logo and service are so popular that extra details are not needed.
2011 – 2013
The original version of the logo was significantly different from subsequent updates. It was introduced immediately after the official launch of the service in 2011. The cloud symbol with a bold black outline was depicted against a gray square with slightly rounded corners. By using a gray gradient, not only did the emblem feel three-dimensional, but also the feeling that it was displayed on metal. During the use of the presented logo, versions 5 and 6 of iOS were relevant.
2013 – 2014
After the release of iOS 7, the company decided to redesign the iCloud logo. The most significant changes were made to the background. Instead of gray, a blue gradient was used, thereby creating associations with the sky. The square itself also had rounded corners and was identical in size to the original version. In turn, the cloud had not a black but a white outline. The logo has become more friendly and pleasant for the target audience. Despite the high quality and positive user feedback, it was actively used for only one year.
2014 – today
Another redesign was completed in 2014. The background has been completely removed. At the same time, the emblem with a cloud has become even more realistic. The blue gradient gave the image a three-dimensional feel. In certain variations of the logo and the logo familiar to users, the verbal name of the service “iCloud” was used, made in bold black letters. All of them were lowercase, except for the letter “C.” It is this version of the logo that, to date, has lasted the longest.
Font and Colors of the Emblem
As noted above, verbal inscriptions on the iCloud logo were rarely used. However, the logo introduced in 2014 featured the brand name in a classic bold sans-serif font.
The logo’s color scheme consists of a gradient of blue, which creates a sense of volume for the users of the cloud storage service. The chosen color is not accidental. At a minimum, it is immediately associated with the sky and hence with the clouds. Moreover, bright colors evoke positive emotions in users, attracting them to use iCloud.