Gravis Logo PNG
The Gravis logo symbolizes a modern approach to technology and sales, reflecting the company’s journey from a small Apple hardware store to a leading electronics retail network. The brand is evolving, focusing on advanced solutions and customer needs.
Gravis: Brand overview
Gravis, founded in 1986 by Peter Küffer, began as a store selling Apple computers and related equipment in Cologne, Germany. The brand experienced rapid growth in the second half of the 20th century, and by the end of the 1990s, it had a network of more than 50 outlets across Germany. During this period, Gravis emphasized Apple’s offerings, cementing its position as one of the country’s dominant retailers specializing in selling Apple hardware.
A turning point came in 2008 when Arcandor Group became the new owner of Gravis. However, the baton passed to Douglas Holding after Arcandor’s financial downturn in 2009. By 2011, the brand celebrated opening its 100th Apple-centric store in Germany. Although the rise of e-commerce has taken its toll, Gravis has maintained its popularity through fixed retail outlets.
In 2019, telecommunications giant Freenet AG acquired Gravis. The brand is now a specialized division that sells Apple products under the Freenet AG umbrella. Gravis has around 80 stores across Germany, complemented by a digital storefront.
Meaning and History
1986 – 2004
2004 – 2006
2006 – 2015
2015 – 2021
2021 – 2023
2023 – today
The Gravis logo embodies the idea of clarity through text, which serves as a striking focal point. The primary element is the wordmark in a deep green color, linking the design to nature, renewal, and trust. The color avoids excessive brightness but adds confidence and a cozy warmth to the design.
The word “Gravis” plays with letter casing: the capital “G” sets the tone for the entire design, while the lowercase letters add lightness. This contrast creates an engaging rhythm, making the text dynamic while maintaining readability. The font appears modern with its clean lines and smooth curves.
The letters showcase character: the “a” stands out with its slanted tail and sharp cut, adding a touch of formality. At the same time, the softly curved “r” strikes a balance between professionalism and friendliness. These details contribute to an overall composition where organic shapes meet precision.
The use of a single color emphasizes minimalism and structure. The green is rich enough to be memorable but subtle enough not to distract from the font’s form. This choice ensures the visual mark looks equally appropriate on screens, packaging, or printed materials.
The emblem conveys confidence in simplicity. The design reflects the brand’s essence: modern style, attention to detail, and a commitment to being accessible and understandable to everyone.
