Electronic Arts Logos and Brands

The “Electronic Arts” section features the logo of one of the world’s largest video game publishers. Electronic Arts, known as EA, produces franchises such as FIFA (now EA Sports FC), Madden NFL, Battlefield, The Sims, and Need for Speed. The EA logo has undergone many years of evolution, reflecting the changing eras in the gaming industry, from the early pixelated days to the modern era of cloud gaming and subscription services. An analysis of the emblem allows us to trace how one of the pioneers of interactive entertainment has adapted its visual identity to a changing market over more than four decades.