elevator systems Logos and Brands

Elevator equipment and vertical transportation systems define the technical content of the Elevator Systems section. Otis, Schindler, ThyssenKrupp Elevator, KONE, and Mitsubishi Electric design, manufacture, and service elevators, escalators, and moving walkways for residential buildings, skyscrapers, and transportation hubs. The logos of elevator companies typically feature the corporate name, an abstract vertical shape, an upward-pointing arrow, or a stylized shaft outline. Otis, the oldest elevator manufacturer, has undergone several logo updates while retaining its recognizable typographic foundation. This section covers an industry that operates literally behind the walls of buildings, where the company logo is visible to passengers every day on a sign inside the cabin, becoming one of the most common, though rarely noticed, logos in the urban environment.