ThyssenKrupp Logo PNG
ThyssenKrupp: Brand overview
ThyssenKrupp, a renowned German multinational conglomerate, has a diverse business that includes materials, industrial solutions, and technology. The corporation began in 1999 when two prominent companies, Thyssen AG and Krupp, decided to merge. Today, ThyssenKrupp is based in Essen, Germany.
The corporation’s sphere of influence extends to many industries, including automotive, elevator, industrial components, material and steel processing, and plant construction. ThyssenKrupp is well known for its major divisions and brands, such as ThyssenKrupp Elevator, ThyssenKrupp Materials Services, ThyssenKrupp Steel, ThyssenKrupp Marine Systems, and ThyssenKrupp Industrial Solutions.
ThyssenKrupp employs more than 160,000 people, and its operations span the globe, particularly Europe and the Americas. Thyssen and Krupp, the companies behind the conglomerate, trace their history back to the early 19th century as pioneers in Germany’s steel, mining, and engineering industries.
In the fiscal year 2021, ThyssenKrupp’s revenue exceeded €41 billion. As part of its strategic direction, the company is gradually shifting its focus to materials and components. The company’s broad product portfolio covers steel products, automotive parts, submarines, chemical plants, escalators, batteries, cement plants, and more.
ThyssenKrupp strongly focuses on innovation, with significant investments in promising areas such as hydrogen production, battery materials, recycling, and mild steel to develop sustainable technologies. Despite occasional challenges, ThyssenKrupp continues to capitalize on its extensive engineering expertise and heritage, maintaining its position as a global industrial leader from Germany.
Meaning and History
What is ThyssenKrupp?
It is a German industrial group producing steel, automotive components, elevators, industrial equipment, and engineering systems. The company focuses on technologically advanced solutions for key sectors, combining mechanical engineering with metallurgy and maintaining a strong position in the global industry.
2002 – 2009
2009 – 2015
2015 – today
The ThyssenKrupp logo includes a graphic symbol and text rendered in calm blue. The central part of the emblem features three interlocking rings that form a symmetrical pattern. At the points where the lines intersect, smooth curves appear, adding softness and completeness to the design. The top section is adorned with an arch resembling the letter “A.” This arch originates from the emblem of August Thyssen-Hütte AG and symbolizes the founder’s name, highlighting the company’s historical legacy.
The rings themselves reference the railway tires developed by Alfred Krupp in 1875. Although the interlocking shape resembles the Olympic symbol, the Krupp rings predate it by many years. This combination of forms represents interaction, partnership, and unity. The arch, in turn, resembles a strong bridge, expressing the stability and reliability of a brand built on deep historical roots.
Beneath the graphic symbol is the company name—”thyssenkrupp”—written in lowercase letters using a modern, simple sans-serif typeface. The letters are tightly spaced, forming a compact and visually appealing composition. A consistent shade of blue is used for both the text and the graphic, creating a sense of unity and coherence.
The three rings resemble a sturdy chain or friendship bracelets, visually conveying the idea of the benefits of cooperation and combined effort. This design connects past and present, reflecting the company’s rich history and modern ambitions. The blue color of the letters evokes the image of a clear sky, symbolizing openness and a forward-looking perspective. The ThyssenKrupp logo appears modern, precise, and confident.