ThyssenKrupp Logo PNG
ThyssenKrupp: Brand overview
ThyssenKrupp, a renowned German multinational conglomerate, has a diverse business that includes materials, industrial solutions, and technology. The corporation came into existence in 1999 when two prominent companies, Thyssen AG and Krupp, decided to merge. Today, ThyssenKrupp is based in Essen, Germany.
The corporation’s sphere of influence extends to many industries, including automotive, elevator, industrial components, material and steel processing, and plant construction. ThyssenKrupp is well known for its major divisions and brands, such as ThyssenKrupp Elevator, ThyssenKrupp Materials Services, ThyssenKrupp Steel, ThyssenKrupp Marine Systems, and ThyssenKrupp Industrial Solutions.
ThyssenKrupp employs more than 160,000 people, and its operations span the globe, particularly Europe and the Americas. Thyssen and Krupp, the companies behind the conglomerate, trace their history back to the early 19th century as pioneers in Germany’s steel, mining, and engineering industries.
In fiscal year 2021, ThyssenKrupp’s revenue exceeded €41 billion. As part of its strategic direction, the company is gradually shifting its focus to materials and components. The company’s broad product portfolio covers steel products, automotive parts, submarines, chemical plants, escalators, batteries, cement plants, and more.
ThyssenKrupp has a strong focus on innovation, with significant investments in promising areas such as hydrogen production, battery materials, recycling, and mild steel, aimed at developing sustainable technologies. Despite occasional challenges, ThyssenKrupp continues to capitalize on its extensive engineering expertise and heritage, maintaining its position as a global industrial leader from Germany.
Meaning and History
What is ThyssenKrupp?
Emerging during the Industrial Revolution, ThyssenKrupp AG has established itself as a global authority in mechanical engineering and steel production. This German multinational conglomerate was formed in 1999 by the merger of Thyssen AG and Krupp and now has production bases in Duisburg and Essen.
2002 – 2009
2009 – 2015
2015 – today
The ThyssenKrupp emblem features an arch resembling the letter “A .”This element was originally used in the emblem of August Thyssen-Hütte AG and represents the name of its founder. The arch is combined with three crossing rings, which resemble the famous Olympic symbol, although they actually appeared much earlier – in 1875. They are stylized versions of railway tires invented by Alfred Krupp. After the merger of Thyssen AG and Krupp, their graphic signs were combined and supplemented with the name of the newly formed conglomerate. The inscription consists of straight lowercase letters in blue.
The arch resembles a solid bridge, showing that the company has strong roots and a solid foundation. The three rings resemble a cool chain or friendship bracelets, showing that connected things are better. It’s a clever way to show how the past and present can be connected. The blue letters are reminiscent of the sky on a clear day – simple but full of possibilities.
ThyssenKrupp color codes
| Rich Electric Blue | Hex color: | #0095d8 |
|---|---|---|
| RGB: | 0 149 216 | |
| CMYK: | 100 31 0 15 | |
| Pantone: | PMS Process Blue C |
