Repsol Logo PNG
The Repsol logo symbolizes the company’s commitment to continuous development and progress. The stylized image of the sun, the sea, and the horizon line is a symbolic reference to the geographic features of the brand’s location. The brightness, precision, and graphics style characterize the brand’s activities.
Repsol: Brand overview
| Founded: | 1987 |
| Headquarters: |
Madrid, Spain |
| Website: | repsol.com |
Meaning and History
The first emblem appeared almost immediately after the formation of a new industrial structure. In general, the company has three logos obtained as a result of the evolution of the design of previous versions.
What is Repsol?
Repsol is the largest representative of the oil and gas industry in Spain, one of the leaders in the energy market in Latin America. This company is engaged in extracting oil and natural gas in 30 countries worldwide. It was founded in 1986 and first belonged to the state; then, its shares were divided. The largest share belongs to La Caixa Foundation, Sacyr Vallehermoso, and Temasek Holdings.
1951 – 1987
Modern brand names were preceded by a symbol in the form of multi-colored concentric circles. This is a classic rondel with a red edge and a blue center, separated by a white ring. Inside was a stylized “R” with an elongated horizontal line extending beyond the vertical stroke.
1987 – 1997
The debut version is a long and flat horizon. It represents the line of the sea, the sky, and the rising / setting sun, as well as its mirror reflection in the water. This is a simple individual sign with classic sunset and watercolors – red, orange, and navy blue. Above the horizon line is the inscription “Repsol,” made in oblique letters in upper case.
1997 – 2012
In 1996, the company began to develop the next logo, and a year later, it was already officially adopted. It existed for more than 15 years and consisted of the same elements as its predecessor. Designers kept the horizon, but only shortened it and changed the color to white. They also eliminated irregularities, making the image more symmetrical. The name of the enterprise placed above the sun. Also, a blue-black background was added in the form of a square, which symbolizes oil.
2012 – today
During this period, a major modernization of brand symbolism took place, which allowed us to modernize it, make it more attractive and understandable. This was due to increased competition in the oil refining and gas industry.
The administration ordered a new set of graphic elements, guided primarily by relevance. As a result, the dark square was removed from the logo, and the inscription was moved to the right side, returning the color to it as on the debut emblem.
Hemispheres increased in size, added proportionality to them, and made a slight tilt to the right. On the upper part, denoting the sun, painted a small highlight. The line in the middle was painted silver with a light gray tint along the edge. As a result, it began to look like a metal part with a cold glow.
Font and Colors
As already noted, the corporate symbols represent the sea, the sun, and its reflection in the water. Over time, they changed, having received perfect features – precise, stylish, consistent with the company’s activities.
The main colors of the company logo: red, orange, navy blue, and white. Each of them has its interpretation and symbolizes certain qualities. Red is dynamics and spark; orange is energy and heat, blue is solidarity and responsibility; white is transparent governance and clean energy.
The slope of the oval to the right conveys the desire of the oil and gas magnate to develop and adamantly move forward. Individual lettering font. It is characterized by a slightly flat letter “S” with evenly elongated ends.
The minimalistic italic “REPSOL” lettering that appears on the right side of the logo is in a sans serif font. It is very similar to FF Celeste Sans Black Italic created by typographer Christopher Burke. This typeface is recognizable by its rounded corners, smooth gradients, Z-shaped “S” and beveled “O.”
The Repsol color palette is very diverse: it includes white, black, several shades of gray, yellow, orange, and red. Moreover, related shades do not exist separately – they smoothly flow into one another. Gradient has been used in design since 2012.
Repsol color codes
| Chrome Yellow | Hex color: | #f6a60e |
|---|---|---|
| RGB: | 246 166 14 | |
| CMYK: | 0 33 94 96 | |
| Pantone: | PMS 137 C |
| Maximum Yellow Red | Hex color: | #fec547 |
|---|---|---|
| RGB: | 254 197 71 | |
| CMYK: | 0 22 72 0 | |
| Pantone: | PMS 1235 C |
| Medium Candy Apple Red | Hex color: | #e3192f |
|---|---|---|
| RGB: | 227 25 47 | |
| CMYK: | 0 89 79 11 | |
| Pantone: | PMS Bright Red C |
| Spartan Crimson | Hex color: | #a51a1f |
|---|---|---|
| RGB: | 165 26 31 | |
| CMYK: | 0 84 81 35 | |
| Pantone: | PMS 1795 C |
| Cetacean Blue | Hex color: | #0a1743 |
|---|---|---|
| RGB: | 10 23 67 | |
| CMYK: | 85 66 0 74 | |
| Pantone: | PMS 2766 C |
What does the Repsol logo mean?
Despite its apparent simplicity, the Repsol logo has a hidden meaning. The orange half of the oval symbolizes the setting sun. The silvery stripe is the horizon line separating the sky and the sea. The lower orange part represents the sun’s reflection in the water. The fact that the logo is sloping indicates the company’s commitment to continuous development and moving forward.
What is the Repsol logo?
The Repsol logo features an oblique oval with two opposing stripes. The upper half and the adjacent tape are orange. The second line is white-gray, and the bottom of the oval is red. Moreover, the designers used a gradient and combined several shades to make the image look three-dimensional. Under the emblem, there is a wordmark – a dark blue inscription “REPSOL.”
What is the font of the Repsol logo?
A bold font with rounded corners is used for the Repsol wordmark. All letters are uppercase, italic, and sans serif. The typeface vaguely resembles FF Celeste Sans Black Italic, FF Signa Round Pro Extended Extra Black Italic, or City Boys Soft Heavy Italic. Still, the match is not one hundred percent because the designers have developed individual glyphs set for the logo.
