The John Deere logo demonstrates that the company’s machinery fits perfectly into the environment. The machines are safe for the environment and animals. The emblem guarantees a deep understanding of construction, logging, and agricultural processes by the company.
John Deere: Brand overview
John Deere is a globally renowned machinery brand owned by the American company Deere & Company. It specializes in the production of heavy agricultural, logging, and construction equipment. The company was founded in 1837 by entrepreneur and blacksmith John Deere, inventor of the steel plow. It is now an international corporation. The company’s headquarters is located in Moline, Illinois.
Meaning and History
Despite the early period of its appearance, the company’s debut logo is of no interest, so no one refers to it. The evolution of emblems began in 1876 with the appearance of an image of a leaping deer. It served as the basis for all subsequent variations associated with the machinery corporation.
What is John Deere?
The American corporation John Deere manufactures agricultural and heavy equipment: specifically, loaders, forwarders, combines, graders, excavators, trenchers, special equipment with a telescopic boom, tractors, and various equipment.
1876 - 1912
The original features a black-and-white deer, drawn as close to its natural appearance as possible. The animal is depicted slightly sideways, so the ratio of the body to the legs seems disproportionate. The antlered deer is leaping over a small log. To the right and left of its antlers is an arc-shaped inscription – the company name. Below it is the inscription “Moline, ILL”.
1912 – 1950
In 1912, the company’s management revised the logo and eliminated the disproportionality of the animal. The design of the trademark also changed, with the slogan “The mark of quality, famous for good tools” written in capital letters with serifs at the bottom.
1950 – 1968
In the mid-twentieth century, the company changed the design of its brand. As a result, a simple emblem appeared with a schematic image of a deer without a log at the bottom. The company’s mascot and the surrounding inscription are framed.
1968 – 2000
After another transformation, the emblem became minimalist. Thanks to the absence of unnecessary information, it looks stylish: the logo only contains the name of the corporation and a leaping deer with less branched antlers.
2000 – today
The dawn of the new millennium brought legendary changes to the machinery giant: the logo now has color and a double frame. The company name was removed from the frame.
Font and Colors
From the beginning, John Deere’s symbolism was associated with the image of a leaping deer. Today, the leaping animal is made graceful and elegant – as a hint at the ease of operation of the produced equipment.
Great attention was paid to the textual part so that the inscriptions would be clearly readable even on a miniature label. In the early years, a serif font was used. Inscriptions were made in bold, large letters. In 1968, the font became elegant and simple, without serifs. Until 2000, the logo was black and white, and then – green and yellow, consonant with the traditional colors of the corporation.
John Deere color codes
Japanese Laurel | Hex color: | #367c2b |
---|---|---|
RGB: | 54 124 43 | |
CMYK: | 56 0 65 51 | |
Pantone: | PMS 356 C |
Golden Yellow | Hex color: | #ffde00 |
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RGB: | 255 222 0 | |
CMYK: | 0 13 100 0 | |
Pantone: | PMS 108 C |
FAQ
What does the John Deere logo mean?
The leaping deer in the John Deere logo symbolizes strength, stability, persistence, hard work, and innovation.
What does the John Deere logo look like?
The basis of the logo is a green square with rounded sides and a gradient. Along the inner edge is a yellow stripe, which serves as a frame for the leaping deer of the same yellow color. Below, in capital letters, is the phrase “JOHN DEERE”.
Who created the John Deere logo?
Todd True, a designer at the company Landor, contributed to the creation of the current John Deere logo. He transformed the “landing” deer into a “leaping” one and used the iconic green color.
Can I use the John Deere logo?
Like any other identification, the John Deere logo can only be used with official permission from Deere & Company and in accordance with the terms set out in the Branding Guide.