John Deere Logo

John Deere LogoJohn Deere Logo PNG

The John Deere logo demonstrates that the company’s machinery fits perfectly into the environment. The machines are safe for the environment and animals. The emblem guarantees a deep understanding of construction, logging, and agricultural processes by the company.

John Deere: Brand overview

John Deere is a globally renowned machinery brand owned by the American company Deere & Company. It specializes in the production of heavy agricultural, logging, and construction equipment. The company was founded in 1837 by entrepreneur and blacksmith John Deere, inventor of the steel plow. It is now an international corporation. The company’s headquarters is located in Moline, Illinois.

Meaning and History

John Deere Logo History

Despite the early period of its appearance, the company’s debut logo is of no interest, so no one refers to it. The evolution of emblems began in 1876 with the appearance of an image of a leaping deer. It served as the basis for all subsequent variations associated with the machinery corporation.

What is John Deere?

The American corporation John Deere manufactures agricultural and heavy equipment: specifically, loaders, forwarders, combines, graders, excavators, trenchers, special equipment with a telescopic boom, tractors, and various equipment.

1876 ​​- 1912

John Deere Logo 1876-1912

The original features a black-and-white deer, drawn as close to its natural appearance as possible. The animal is depicted slightly sideways, so the ratio of the body to the legs seems disproportionate. The antlered deer is leaping over a small log. To the right and left of its antlers is an arc-shaped inscription – the company name. Below it is the inscription “Moline, ILL”.

1912 – 1950

John Deere Logo 1912-1950

In 1912, the company’s management revised the logo and eliminated the disproportionality of the animal. The design of the trademark also changed, with the slogan “The mark of quality, famous for good tools” written in capital letters with serifs at the bottom.

1950 – 1968

John Deere Logo 1950-1968

In the mid-twentieth century, the company changed the design of its brand. As a result, a simple emblem appeared with a schematic image of a deer without a log at the bottom. The company’s mascot and the surrounding inscription are framed.

1968 – 2000

John Deere Logo 1968-2000

After another transformation, the emblem became minimalist. Thanks to the absence of unnecessary information, it looks stylish: the logo only contains the name of the corporation and a leaping deer with less branched antlers.

2000 – today

John Deere Logo 2000-present

The dawn of the new millennium brought legendary changes to the machinery giant: the logo now has color and a double frame. The company name was removed from the frame.

John Deere: Interesting Facts

John Deere is a big name in farming and agriculture, famous for its green and yellow tractors and lots of farm equipment. It started long ago but has always been about improving farming.

  1. How It Started: In 1837, a blacksmith named John Deere made the first steel plow that worked well in the tough Midwest soil. It changed farming because it didn’t get stuck in the mud.
  2. The Deer Logo: John Deere’s logo, which features a deer jumping, has changed since 1876. It shows that John Deere is about great work and overcoming challenges.
  3. Worldwide Work: John Deere has grown from a small start-up in Illinois to a big company that works in over 30 countries and helps farmers in more than 160 countries.
  4. More Than Farming: Besides farm machinery, John Deere makes construction and forestry equipment and develops technology to make farming smarter.
  5. Caring for the Planet: John Deere tries to make things better for the earth by making machines that are better for the environment, like electric tractors, and technology that makes farming need fewer chemicals.
  6. Stock Market: People can buy shares of John Deere on the New York Stock Exchange, showing that it’s a strong and important company.
  7. Helping Communities: The John Deere Foundation, founded in 1948, helps with community development, education, and ensuring people have enough food.
  8. Smart Manufacturing: John Deere uses new technologies like robots and AI to improve and optimize its machines.
  9. Precision Agriculture: John Deere leads in using technology to farm exactly where it’s needed, which helps farmers use their land better and grow more food.
  10. Growing Through Buying Other Companies: John Deere has bought other companies to expand its capabilities, especially in technology for smarter farming, machinery for forests, and equipment for building roads.

John Deere has long been involved in improving farming, showing the importance of innovation, quality, and caring about the earth and farming communities.

Font and Colors

John Deere Emblem

From the beginning, John Deere’s symbolism was associated with the image of a leaping deer. Today, the leaping animal is made graceful and elegant – as a hint at the ease of operation of the produced equipment.

John Deere Symbol

Great attention was paid to the textual part so that the inscriptions would be clearly readable even on a miniature label. In the early years, a serif font was used. Inscriptions were made in bold, large letters. In 1968, the font became elegant and simple, without serifs. Until 2000, the logo was black and white, and then – green and yellow, consonant with the traditional colors of the corporation.

John Deere color codes

Japanese LaurelHex color:#367c2b
RGB:54 124 43
CMYK:56 0 65 51
Pantone:PMS 356 C
Golden YellowHex color:#ffde00
RGB:255 222 0
CMYK:0 13 100 0
Pantone:PMS 108 C


What does the John Deere logo mean?

The leaping deer in the John Deere logo symbolizes strength, stability, persistence, hard work, and innovation.

What does the John Deere logo look like?   

The basis of the logo is a green square with rounded sides and a gradient. Along the inner edge is a yellow stripe, which serves as a frame for the leaping deer of the same yellow color. Below, in capital letters, is the phrase “JOHN DEERE”.

Who created the John Deere logo?

Todd True, a designer at the company Landor, contributed to the creation of the current John Deere logo. He transformed the “landing” deer into a “leaping” one and used the iconic green color.

Can I use the John Deere logo?

Like any other identification, the John Deere logo can only be used with official permission from Deere & Company and in accordance with the terms set out in the Branding Guide.