Michelin Logo

Michelin Logo
Michelin Logo PNG

Michelin is the second-largest manufacturer of wheel tires and wheels for cars, bicycles, motorcycles, and trucks. It was founded in May 1889 and is located in the city of Clermont-Ferrand (France). Its creators are brothers Edouard and Andre Michelin, owners of a rubber factory.

Meaning and History

Michelin Logo History
Evolution of the Michelin Logo

What is Michelin?

This is a French company that manufactures tires and wheels for all kinds of equipment – from bicycles to airplanes. It is also renowned for its culinary star rating, which has awarded the best chefs and restaurants globally for their culinary excellence. The company appeared in 1889 and was founded in the city of Clermont-Ferrand by the Michelin brothers – Edouard and Andre, who were the owners of a rubber factory.

Over the many years of its existence, the brand has changed its logo several times but has always remained faithful to its mascot. This is a hand-drawn man named Bibendum, made up of tires of different sizes. It appeared thanks to the living image of the founders of the company, who, in 1894 at an exhibition in Lyon, noticed the resemblance of a stack of tires to a man who only lacks hands. After four years, the brothers decided to design their logo. They took O’Galop’s beer logo as a basis, replaced the giant with their tire man, and left the phrase “Nunc est Bibendum” unchanged.

1936 – 1968

Michelin Logo 1936-1968

The debut logo features the brand’s mascot. He runs after the tire along the road formed by the elongated leg of the letter “n” from the brand name. The word “Michelin” sits diagonally to the side.

1968 – 1997

Michelin Logo 1968-1997

During this period, the developers used the logo’s brand name, so it turned out to be simple and minimalistic. Letters of a strict geometric shape, wide, smooth, uppercase, and spaced at a minimum distance from each other.

1997 – 2017

Michelin Logo 1997-present

Michelin Logo 1997-2017

Since that time, the brand has finally brought Bibendum back into its logo, making it friendly. Next to it on a blue background is the inscription “Michelin.” In parallel, in 1997, another version appeared – in the form of an oblique company name. It is also still used today, harmoniously complementing the graphic sign.

2017 – today

Michelin Logo 2017-present

What does the Michelin logo represent?

The Michelin logo contains the company’s mascot, an anthropomorphic character named Bibendum, shaped like a stack of tires of various sizes. In the modern version, he is shown halfway and waves his hand over the brand name, separated by a yellow stripe.

There are now two versions of the emblem with the brand’s mascot. They depict a joyfully smiling little man who waves his hand in greeting. Below it is the word “Michelin.” In one modification, there is a yellow line, in another – a blue one.

Font and Color of the Emblem

Michelin Emblem

Why is the Michelin logo white?

The Michelin logo is white to distinguish better the outlines of the tires that make up the Bibendum mascot. Also, this color does not inspire fear, like black, so the emblem is attractive, attracting more buyers. In addition to white, it also contains yellow (dividing line) and blue (manufacturer’s name).

The company’s mascot received the status of a world “ambassador” of a well-known tire and wheel manufacturer. Bibendum introduces new products, advises, and helps customers.

Several designers worked on the logo at different times, and each of them offered their interpretation. As a result, Bibendum evolved from a beer character to a product selection manager.

Michelin Symbol

In the current version, the brand name is written in solid italics – San Serif font. All letters are in uppercase. The emblem’s color palette is monotonous: until 1997, it was black and white, and then blue appeared in it. Recently, designers have added light yellow.