jeans Logos and Brands

The denim industry, built around the production of denim clothing, is represented in the “Jeans” section. Levi’s, Wrangler, Lee, Diesel, G-Star RAW, and True Religion have built brands around denim as their primary material. Levi’s, with its red tag and two horses on its archival logo, has been a symbol of the very concept of “jeans” since 1853. Brands in this category operate in a segment where a single item of clothing, the work pants of California gold miners, has become a global cultural phenomenon and spawned a multi-billion-dollar industry.