Wrangler Logo PNG
The Wrangler logo symbolizes comfort and uniqueness, reflecting the company’s ability to make jeans much more than everyday wear. The emblem conveys the brand’s distinctive style, highlighting its ability to incorporate original elements and adapt to changing consumer preferences. The brand is associated with interesting and distinctive design motifs that make its products recognizable and sought-after.
Wrangler: Brand overview
The Hudson Overall Company was created in 1904 by C.C. Hudson and his brother Homer, who were employed at a textile mill in Greensboro, North Carolina. This marked the beginning of the history of the Wrangler brand. They started out making workwear for miners and railroad workers.
Due to the popularity of its blue overalls among employees, the company rebranded itself the Blue Bell Overall Company in 1919. During the ensuing few decades, Blue Bell became one of the biggest workwear manufacturers in the US.
1943 was a significant turning point in the company’s history. Blue Bell purchased the Wrangler brand rights from the Casey Jones Work-Clothes Company, entering a new phase with this acquisition.
The brand debuted its first jeans, made especially for cowboys, in 1947. Professional rodeo riders provided feedback on the design of the 13MWZ Men’s Western Zipper, which was built with exceptional functionality and durability. The company’s future success was built on the rapid popularity of these jeans among cowboys.
The company experienced tremendous growth in the 1950s. The company cemented its ties to cowboy culture and the Western way of life by starting to sponsor rodeo events and gaining support from the Professional Rodeo Cowboys Association.
The firm strengthened its position in the market and reached a wider audience in the 1960s when it added women’s and children’s clothing to its lineup.
The brand began to sell internationally in the 1970s. The company started selling jeans in Europe, where young people immediately liked them.
In the 1980s, the manufacturer established production sites across multiple nations as part of its ongoing expansion strategy. Along with creating its marketing plan, the business started hiring celebrities and well-known athletes to promote its goods.
In 1986, the brand introduced the Wrangler Jeans Co. brand, which was designed for a younger demographic. This collection blended more contemporary styles with classic elements.
Denim manufacturers continued to innovate in the 1990s. The firm unveiled several innovative technologies, such as Riggs Workwear’s highly durable workwear line.
The decade of the 2000s saw the product line grow. The company started making shirts, jackets, and accessories in addition to jeans, resulting in a complete Western-inspired wardrobe.
The brand celebrated its 100th anniversary in 2004, solidifying its place as one of the world’s most venerable and well-respected denim companies.
The company introduced the Wrangler Premium Patch collection in 2011, a more sophisticated and stylish denim line catering to urban consumers.
Wrangler’s cutting-edge Cool Vantage technology, unveiled in 2015, made better cooling and moisture-wicking jeans possible. This was especially significant for customers living in hot areas.
In honor of the brand’s rich heritage, the Icons line was introduced in 2018 and reimagines classic styles in a contemporary setting.
The brand commemorated its 75th anniversary in 2019 with a unique assortment drawn from historical models. The collection emphasized the brand’s rich history and importance in American fashion history.
Also, in 2019, the business introduced the worldwide campaign “Wear With Abandon,” which encourages people to seize new opportunities and live life to the fullest. The campaign mirrored the brand’s intention to modernize its image and draw in a younger audience.
With utilitarian apparel for various outdoor activities, the company extended its All Terrain Gear (ATG) line in 2020, catering to outdoor lovers.
The firm improved its online store to attract younger customers and introduced several digital marketing campaigns that year.
The brand began working with artist Leon Bridges in 2021. Fashion outlets noticed this retro-inspired collection, highlighting the company’s affinity for music culture.
Additionally, in 2021, the brand debuted a new range of jeans with increased stretch in response to consumer desire for casual, comfortable clothing.
In 2022, the company maintained its policy of collaborating with well-known guitar manufacturer Fender by creating a combined collection. This collection combined the brand’s vintage look with musical sensibilities.
The firm also added new silhouettes and styles to its women’s clothing collection, updated to reflect current fashions.
In 2023, new technology for producing jeans was introduced, offering improved comfort and fit.
Additionally, the manufacturer increased its market share abroad, particularly in Asia and Europe, by customizing its collections to suit regional tastes.
The company has stuck to its principles throughout the years, making high-quality, long-lasting apparel while continuously adjusting to the shifting market demands and vogue trends. From being a producer of workwear, the brand has developed into a worldwide denim icon while retaining its genuineness and ties to American Western culture.
Meaning and History
What is Wrangler?
It is an American brand well known for its denim products, but it also produces other clothing. The company offers a wide range of clothing for men, women, and children, such as jeans, shirts, jackets, and accessories. The company is well known for its rugged, cozy, and truly Western designs that have come to epitomize outdoor activities and American cowboy culture. The company’s jeans appeal to a wide audience wanting classic American style, but they are especially favored by ranch workers, rodeo participants, and country music fans. The brand has become known for its strong presence in the workwear and casual fashion segments. It is sold through its stores and many retail outlets; it remains one of the world’s leading denim brands.
1940s – 1960s
The brand’s first logo is presented as the name made out of rope, linking the brand to the theme of work and workwear. The rope symbolizes the cowboy lasso, emphasizing that in its early days, the brand specialized in producing cowboy jeans and work overalls. This element also references the rural background of the company’s founders. The emblem appeared no earlier than 1946 when Blue Bell acquired the brand and began using it for their line of jeans. “Wrangler,” meaning “working cowboy,” accurately describes the brand’s products. The upward tilt of the lettering symbolizes the development and growth plans that Blue Bell intended to implement with this brand.
1960s – today
The Wrangler logo introduced in the 1960s symbolizes a shift in the company’s image. The black, sharp letters of the name convey a sense of strength and ruggedness, emphasizing the masculine toughness central to the brand’s marketing strategy at the time. The central letter “G,” resembling a hook or spur, enhances the association with cowboy style, leaving a strong impression of the brand as producing quality, durable clothing for tough conditions.
The logo design became more official and refined, reflecting the company’s entry into the European market. The company aimed to remove its rustic image and create a more sophisticated, universal brand identity aligned with European standards. This approach helped the brand adapt and establish itself in the new market while maintaining its authenticity and commitment to quality.
2011 – 2019
The brand has always been associated with workwear for cowboys and farmers, and the logo reflects these roots. It resembles a rope or lasso, paying homage to cowboy culture and the brand’s heritage.
The new Wrangler logo is a harmonious blend of past and present elements. The font, resembling a black cord, embodies elegance and smooth lines while maintaining associations with strength and durability, which is crucial for a brand known for its long-lasting jeans.
The lettering is presented in a unisex style, highlighting the versatility of the products, which are suitable for both men and women. The flowing, looping letters give the emblem a distinctive look, making it easily memorable.
