The Italian brand of fashionable luxury clothes Dolce & Gabbana is recognized all over the world today. Its founders, Domenico Dolce and Stefano Gabbana, originally conceived a brand to produce informal clothing for young people and middle-aged people. But all the models in the first collection were made with such taste and sense of style that the brand immediately fell into the category of the highest class.
Meaning and History
Dolce & Gabbana was founded in 1985 by two fashion assistants in a Milan atelier, who decided that it was enough to work for others. They rented a tiny room and covered all the costs of creating the first collection. Success came immediately, and in 1987, they already had their store in the center of Milan. In 1988, the collection began to be sold in Europe, and in Japan, Singapore, Hong Kong, and since 1990, designers have entered the American market.
By 2020, Dolce & Gabbana owns almost a thousand boutiques in 86 countries around the world, annually releasing new collections for women, men, youth, children, as well as lingerie, accessories, glasses, perfumes, and jewelry.
The D & G logo was created by the founders of the brand in a minimalist design – only the first letters of the surnames and the English sign & (and) between them, but in a design presentation.
The authors chose the classic Futura typeface, which features clean, sophisticated lines and is widely used in fashion and art. The letters’ size and the distance between them are determined individually and very precisely, which visually makes the logo more impressive, stable, and confident.
The abbreviated symbol adds a & modern feel to the classic visual presentation. The palette is monochromatic – black on white, symbolizes taste, aristocracy, and cuts off everything unnecessary.
The D&G logo is one of the ten most beautiful, informative, and recognizable trademarks.
The brand also uses two other emblems for its luxury collections. In one in the center – the full name Dolce & Gabbana, around – a laurel wreath as a symbol of victory, on top – a royal crown with monograms. Color – black or dark gold with a sheen.
The second option: the name of the company in large letters, above it there is also a crown, but of a different design, below it is written Milano in smaller letters. This logo is most often used to mark brand accessories and perfumes.
The simple yet sophisticated D & G logo has become a global symbol of fashion, sophisticated taste, and glamor.
Font and Colors of the Emblem
For the text part of the logo, the developers have chosen a sleek typeface that emphasizes the letters’ severity in the icon. It is Futura SH Demi Bold, created by Paul Renner in 1927 and first seen in the Scangraphic Digital Type Collection. It is based on geometric shapes similar in spirit to the design of Bauhaus.
The corporate palette consists of radically opposite colors. Moreover, they are applicable in the same way – both in the white version on black and black on white. I also used a version with gray gradient transitions to white.