Newark Logos and Brands

Newark, the largest city in New Jersey and located across the river from Manhattan, connects the brands in the “Newark” section. Newark Liberty International Airport (EWR), one of the three major airports in the New York metropolitan area, is probably the city’s most recognizable brand. The New Jersey Devils (NHL) are based at the Prudential Center in downtown Newark, while Rutgers University-Newark and the New Jersey Institute of Technology (NJIT) contribute the academic component. The logos in this section reflect the identity of a city undergoing revitalization after decades of deindustrialization and forming its own brand in the shadow of neighboring New York.