Designers created the Delaware Blue Hens logo, which reflects the team’s name. They depicted a lively and combative blue hen because these birds are famed for their love of fights. However, the cartoonish style suggests one should not take conflicts seriously, as sports competitions are just games.
Delaware Blue Hens: Brand overview
Meaning and History
The first emblem, adopted in 1939, resembled an advertising sign. It looked like a blue canvas in a decorative frame. Inside was a white hen with four little chicks. The inscription “The Blue Hens” was in the upper corner, decorated with flourishes and swirls. In 1955, the team acquired an abstract logo. Designers emphasized the “D” to denote the university’s home state. Two colors were chosen for the design: blue (main) and yellow (thin outline).
In 1967, the era of the fighting rooster began. At first, it was drawn in full height, but then it was decided to depict only the head. This allowed adding other elements to the emblem: the capital letter “D” (1987-1988), a yellow ring with the inscription “University of Delaware Fightin’ Blue Hens” (1999-2008), and the monogram “UD” (since 2009).
What is Delaware Blue Hens?
Delaware Blue Hens (or Delaware Fightin’ Blue Hens) participates in the intercollegiate program, consisting of 21 teams formed by students of the University of Delaware. The sports faculty is based in Newark, is part of the Colonial Athletic Association, and competes in NCAA Division I (FCS). The athletes have won 22 CAA championships (since 2001).
1939 – 1955
1955 – 1967
1967 – 1987
1987 – 1999
1996 – 2009
2009 – 2018
2018 – today
Delaware Blue Hens Basketball
The men’s basketball team participated in several tournaments but won only once, in the CAA tournament 2014. The women were luckier: they twice won the CAA conference with a score of 18-0. Also, the Fightin’ Blue Hens female athletes became NCAA champions in 2012 and participated seven times in the Women’s National Invitation Tournament.