The designers developed the Delaware Blue Hens logo, which reflects the names of the teams. They depicted a lively and warlike blue hen because these birds are famous for their love of fighting. But the cartoonish style hints that conflict should not be taken seriously because sports competitions are just games.
Delaware Blue Hens: Brand overview
Founded: | 1939 |
Headquarters: |
Newark, Delaware, U.S. |
Website: | bluehens.com |
Meaning and History
The first emblem, adopted in 1939, resembled an advertising sign. She looked like a blue canvas in a decorative frame. Inside was a white chicken with four small chickens. In the upper corner was the inscription “The Blue Hens,” decorated with monograms and curls. In 1955, the team acquired an abstract logo. Designers emphasized the letter “D” to denote the native state of the university. Two colors were chosen for decoration: blue (primary) and yellow (thin outline).
In 1967, the era of the fighting rooster began. At first, he was drawn to his full height, but then they decided to depict only his head. This made it possible to supplement the emblem with other elements: a capital letter “D” (1987-1988), a yellow ring with the inscription “University of Delaware Fightin’ Blue Hens” (1999-2008) and the monogram “UD” (since 2009).
What is Delaware Blue Hens?
Delaware Blue Hens (or Delaware Fightin’ Blue Hens) is an intercollegiate program participant with 21 teams formed from students of the University of Delaware. The sports department is based in Newark, is a member of the Colonial Athletic Association, and competes in NCAA Division I (FCS). The athletes have won 22 CAA championships (since 2001).
1939 – 1954
1955 – 1966
1967 – 1986
1987 – 1998
1999 – 2008
2009 – today
Delaware Blue Hens Basketball
The men’s basketball team participated in several tournaments but won only once – in the 2014 CAA Tournament. The women were more fortunate: they won twice at the CAA conference with a score of 18-0. Also, Fightin’ Blue Hens athletes became NCAA champions in 2012 and competed seven times in the Women’s National Invitation Tournament.
Font and Colors
Delaware Blue Hens color codes
Medium Electric Blue | Hex color: | #00539F |
---|---|---|
RGB: | 0 83 159 | |
CMYK: | 100 48 0 38 | |
Pantone: | PMS 2945 C |
Banana Yellow | Hex color: | #ffdd31 |
---|---|---|
RGB: | 255 221 49 | |
CMYK: | 0 13 81 0 | |
Pantone: | PMS 108 C |
Yellow | Hex color: | #ffd200 |
---|---|---|
RGB: | 255 210 0 | |
CMYK: | 0 18 100 0 | |
Pantone: | PMS 109 C |