Paris Logos and Brands

Two million residents within the periphery, twelve million in the agglomeration, and centuries of cultural dominance link the brands in the “Paris” section to the French capital. Paris Saint-Germain, Stade Français, and the Paris-Roubaix race track form the city’s sporting vertical. L’Oréal, TotalEnergies, LVMH, and BNP Paribas have their headquarters in the Paris region. The 2024 Olympic Games have added a new visual layer to the city’s symbolism, and images of the Eiffel Tower, the Louvre, and the banks of the Seine permeate the identity of local organizations. This section brings together the city’s brands, where fashion, gastronomy, art, and finance coexist within walking distance of one another along the boulevards.