Portal Logos and Brands

Internet portals and multifunctional online platforms collected in the “Portal” section built their emblems around the idea of an entry point into digital space. Metaphors of gates, windows, and open spaces in logos convey the very nature of a portal as an aggregator that connects users to dozens of services through a single entry point. Companies in this section provide access to news, email, search, and entertainment, and their visual signs encapsulate a variety of possibilities in one compact image. During the heyday of web portals in the late 1990s and early 2000s, the emblems of such platforms featured voluminous forms and globe symbols, hinting at the global reach and boundlessness of the information available through a single home page.