prestige Logos and Brands

Premium brands, luxury divisions of large corporations, and product lines positioned in the upper price segment comprise the “Prestige” section. The word “prestige” in company and sub-brand names signals high status to consumers, and the logos of such brands visually convey a sense of elitism, sophistication, and belonging to an exclusive circle. Automotive divisions, luxury cosmetics lines, jewelry houses, and hotel groups use the word “prestige” as a marker of quality, and their emblems serve as a visual pass to the world of expensive things and privileged service.