Hublot Logo PNG
The Hublot logo blends elegance and clarity. The emblem shows the author’s ability to combine precious and simple materials in jewelry. The neutral color and clean font show versatility and adherence to the brand’s official style.
In 1976, Italian watchmaker Carlo Crocco left the Binda Group, known for the Breil brand, and moved to Switzerland. He invested about $4 million to establish MDM Genève in Geneva, aiming to create a different type of luxury watch.
By 1980, after three years of development, Crocco introduced a gold watch paired with a natural rubber strap, an unusual choice in the luxury segment. The strap required about $1 million in research and carried a light vanilla scent. The case, fixed with 12 titanium screws, resembled a ship’s porthole, giving the brand its name, Hublot.
At Basel in 1980, the model initially drew no attention. Interest grew after appearances by Princess Caroline of Monaco and King Juan Carlos of Spain. First-year sales exceeded $2 million, though the brand remained niche through the 1980s.
In 2004, Crocco brought in Jean-Claude Biver, previously involved with Blancpain and Omega. With an annual revenue of 24 million CHF, Biver redefined the concept of material combination. In April 2005, he launched Big Bang at Baselworld, using carbon fiber, ceramic, titanium, and Kevlar. The model received several international awards.
By 2006, sales reached 100 million CHF. In 2007, it opened its first boutique in Paris. In 2008, Hublot signed a sponsorship deal with Manchester United, and the LVMH group acquired the brand for over €300 million. Biver remained in charge.
In 2010, Hublot became the official timekeeper of the FIFA World Cup. In 2014, Biver led LVMH’s watch division, while Ricardo Guadalupe became CEO.
Meaning and History
The company’s logo looks minimalist, unlike most luxury watch brands. It consists of two elements: a graphic symbol resembling the letter “H,” and the word “Hublot.” Rumor has it that Carlo Crocco got this idea from Breil. The Italian brand’s label also features an abstract drawing and a bold name.
Nevertheless, the Swiss brand stood out with an unusual design approach. Its emblem had always had an attractive graphic design, even in 1980 when it first featured a gold watch with a rubber strap. Over the following years, it remained largely unchanged, as Hublot primarily experimented with details.
What is Hublot?
Hublot is a watch brand that produces luxury timepieces. Founded in 1980, it is based in the Swiss city of Nyon. Carlo Crocco, a representative of the Binda Group dynasty from Italy, opened the company. He moved to northern Europe to start his own business, having already gained experience in the watchmaking industry through his relatives. The brand now belongs to LVMH.
The company briefly used a three-dimensional version of the logo. The developers added subtle shadows to make the inscription stand out. Then the company got a label supplemented with the word “Geneve.” This refers to the parent company, MDM Geneva.
Font and Colors
The emblem depicts the original sign: a stylized letter “H” crossed diagonally by a long, wavy line. The brand name appears nearby (most often to the right or below). All characters in the word “Hublot” are uppercase. The font resembles Gotham Medium from the sans-serif family. It features rectangular shapes and no serifs.
The color scheme is simple; all labels are monochrome. There are only two graphic design versions: either black lettering on a white background or white lettering on a black background. This is done intentionally to avoid diverting attention from the luxury wristwatch.