resort Logos and Brands

Beach resorts, ski resorts, spa hotels, and tropical bungalows on islands make up the world of the “Resort” section. Sandals, Club Med, Aman, Four Seasons, and Atlantis have created brands associated with vacations where guests leave their everyday lives behind and immerse themselves in a closed ecosystem of entertainment and relaxation. Resort logos draw on images of palm trees, waves, mountain peaks, and sunset horizons, visually promising an escape from routine. Companies in this section operate in an industry where the first impression a logo makes on a booking page can determine a traveler’s choice among dozens of competing destinations.