retailing Logos and Brands
The retail process, as an industry and type of economic activity, defines the scope of the Retailing section. In addition to stores and chains themselves, the section includes retail technology platforms, consulting companies, and educational programs that teach retail business management. Salesforce Commerce, Shopify, Oracle Retail, and similar vendors create the infrastructure on which modern commerce operates, and their logos appear alongside the emblems of classic retailers. The section offers a view of retail as an ecosystem in which the seller, buyer, technology, and logistics form a single organism, and visual brand signals mark the different organs of the industry.

