SAS Logos and Brands
The Scandinavian airline with a long history is the subject of the “SAS” section, dedicated to the Scandinavian Airlines logo. The airline was founded in 1946 as a joint venture between the national airlines of Denmark, Norway, and Sweden, uniting the three Scandinavian flags under one brand. SAS has remained Scandinavia’s flagship carrier for decades, and its visual identity has evolved from detailed heraldic compositions to more restrained forms. This section traces the transformation of the airline’s emblem, which has undergone privatization, joined the Star Alliance, and undergone financial restructuring, culminating in its sale to a consortium of investors.