Blue1 Logo PNG
Blue1: Brand overview
From 1987 to 2016, Blue1 Airlines was based in Finland and was known for its short-haul passenger service in the Nordic region. With a central base at Helsinki Airport, the company expanded its operations with additional bases in Finland, Sweden, and Denmark.
The airline began its journey as a subsidiary of CityJet in Ireland and, in 1992, took over Finnish ownership. It served domestic and international routes, connecting Finland to various points in Scandinavia, the Baltic region, and Russia. For many years, Blue1 maintained a fleet of Boeing and Avro RJ aircraft.
In 1998, Blue1 experienced a turning point when it was acquired by SAS Scandinavian Airlines and subsequently began operating as a regional subsidiary. However, in 2016, SAS decided to incorporate Blue1’s operations into its structure, ending the independent existence of the Blue1 brand after nearly three decades.
At its peak, Blue1 had an annual passenger turnover of more than 3 million and around 1,100 employees. Growing competition from low-cost airlines such as Norwegian had a significant impact on the decision to incorporate Blue1 into SAS.
Meaning and History
1988 – 2004
2004 – 2016
The Blue1 logo combines two different styles. The word is written in neat, thin gray letters, and the font looks standard, albeit asymmetrical. The subsequent numeral consists of seven blue squares. It has a clear geometric shape, which gives it rigor. It reflects the company’s business-oriented approach to air transportation.
The combination of thin gray letters and geometric blue squares creates a dynamic visual contrast. The gray letters create a sense of accessibility and simplicity, while the blue squares forming the number create an element of strictness and precision. This combination testifies to the company’s desire to combine a friendly attitude toward customers with high-quality work.
