SUVs Logos and Brands

The plural form in the name “SUVs” shifts the focus to SUV model lines and portfolios across entire automakers. Toyota, with the RAV4, Highlander, 4Runner, and Land Cruiser, Jeep, with the Wrangler, Grand Cherokee, Compass, and Renegade, and Hyundai/Kia, with the Tucson, Sportage, Palisade, and Telluride, form a “herd” of SUVs within a single brand. Chinese manufacturers BYD, Chery, and GWM Haval are flooding global markets with affordable crossovers. This section covers companies whose SUV segment has become the main source of revenue, and their lineup expansions from subcompact crossovers to SUVs span all price segments.