ICML Motors Logo PNG
ICML Motors: Brand overview
Emerging in 2007 as a part of Sonalika Group, ICML Motors was a start-up automobile manufacturer headquartered in Hoshiarpur, Punjab. The company entered the market in 2009 with the launch of the ICML Rhino model, which was essentially a rebranding of the Russian UAZ Hunter SUV. A few years later, in 2012, the company released the Extreme, another SUV based on the Chinese Landwind X6 model.
ICML targeted these vehicles at the rural and semi-urban audiences in India. However, despite its aspirations, the company found it difficult to create a niche for itself, facing low sales figures for both models. By 2014, the Rhino model was discontinued, and the Extreme model followed suit in 2016.
With the discontinuation of these models, ICML shifted its focus to tractors, which Sonalika Group had originally specialized in. By 2022, after a relatively short existence of six years, ICML had ceased its automotive activities without introducing any more vehicles.
ICML Motors had grand plans to introduce budget SUVs to the Indian market but failed to keep up with the more established brands, leading to the rapid discontinuation of the automobile division.
Meaning and History
2003 – today
Although the logo of ICML Motors features the Eiffel Tower, the company itself has nothing to do with Paris or France. It is an Indian SUV manufacturer that can be recognized by the oval-shaped, bronze-colored emblem. The lower part of the oval is not completely closed – its open ends intersect with a figure resembling a spire with a sphere in the upper part. The gradient creates an impression of the depth of the drawing.
The use of bronze color in the logo suggests a combination of tradition and luxury, which attracts potential buyers of SUVs. The spire with a sphere on top gives the logo a unique look, making it stand out from the competition. The gradient gives the logo depth and complexity, potentially drawing the eye and making the logo more memorable.
