typographic symbol Logos and Brands
Some brands build their logos around typographic symbols, turning an ampersand, asterisk, hash, or other symbol into the basis of their visual identity. The Typographic Symbol section brings together brands that use such symbols as a key element of their image. Companies in this category may belong to the technology, fashion, publishing, or financial sectors, but they share a typographic symbol at the heart of their logos. The visual symbols in this section demonstrate how an abstract printed symbol can take on a personality and become a recognizable brand emblem.