Vaio Logo

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Vaio: Brand overview

Founded:1996 – 2014
Nagano, Japan
Vaio, a Japanese company known for its personal computers, smartphones, and other consumer electronics, has a rich history dating back to 1996. Initially, it emerged as a personal computer brand under the umbrella of Sony. The laptops and desktops developed during this phase were acclaimed for their sleek and modern design.

2014 a significant transition occurred when Vaio branched out from Sony, becoming the independent Vaio Corporation. Since then, the corporation has continued the legacy of designing and manufacturing laptops and desktops under the Vaio name.

In addition to its core product range, Vaio has expanded into smartphones, re-establishing itself with Android devices branded under its name. They’ve extended their reach to accessories such as bags, mice, and AC adapters, all marketed under the Vaio moniker.

Despite its separation from Sony, Vaio still occupies a smaller market scale and has a limited global presence. However, it continues positioning itself as a premium brand, prioritizing its products’ design, performance, and technology.

In the Japanese consumer market, Vaio competes fiercely with established brands such as Sony, HP, and Lenovo. After the split from Sony, Vaio remains a niche player in the global personal computing landscape. However, it continues to carve out its unique space, focusing on quality and innovation.

Meaning and History

Vaio Logo History

Vaio color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C