Vertu Logo

Vertu, a British company renowned for manufacturing ultra-luxurious mobile phones, was established in 1998 by Nokia to carve a niche in the premium mobile phone market. A striking feature of Vertu phones is the lavish craftsmanship behind their creation. Using high-end materials such as sapphire crystal, ruby bearings, and fine leather, each phone is painstakingly handcrafted, further enhancing its exclusivity.

Vertu phone owners also enjoy bespoke services, such as a dedicated concierge, which enhance the overall experience. This unique combination of luxury and tailored services has led to Vertu phones being classified as ultra-luxury items, with prices ranging from $5,000 to over $10,000. Despite this, Vertu has struggled to capture a significant share of the luxury phone market because of its exceedingly high prices.

In 2012, Nokia spun off Vertu, and in 2015, Eqtun, a Hong Kong investment group, acquired it. Regrettably, under Eqtun’s ownership, the company struggled financially and was liquidated in 2017.

The Vertu brand did not end there. In the same year, Turkish businessman Hakan Uzan acquired the brand’s assets and relaunched it. Currently, Vertu offers a range of newly designed Android models, including the Vertu Aster P, priced at around $4,200.

In the luxury phone sector, Vertu faces stiff competition from other high-end phone makers such as Porsche Design and Louis Vuitton, which also seek to attract ultra-luxury clientele.