Wilo Logo

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Wilo: Brand overview

Founder:Caspar Ludwig Opländer
Dortmund, Germany

Wilo, headquartered in Dortmund, Germany, is a global player in manufacturing pumps and pumping systems for various applications. Established in 1872 as the Norten-Knipping Pump Company, the company has a rich history and strong legacy.

Wilo’s product line is quite extensive, with offerings including circulation and submersible pumps and pumps for water supply and wastewater disposal. The company’s solutions are extended to cover heating, air-conditioning, and cooling systems. The end use of these products spans from building services to water management and industrial process applications.

The company’s footprint is extensive, employing about 8,000 individuals across the globe. In addition to its headquarters in Dortmund, Wilo operates in over 50 countries through around 60 subsidiaries. Some of its key markets include Europe, China, and the USA.

Wilo’s role extends beyond pure manufacturing. It is part of the EU-funded Smart Urban Water management project, emphasizing the company’s commitment to sustainable solutions. It has multiple manufacturing facilities spread worldwide, including in Germany, France, China, South Korea, India, and the USA.

Recent data shows Wilo’s annual turnover is around 1.5 billion euros, listed on the Frankfurt Stock Exchange. Despite its vast global presence, the company faces stiff competition from other industry leaders such as Grundfos, KSB, Xylem, and Flowserve in the pump market.

Meaning and History

Wilo Logo History

Before 2013

Wilo Logo before 2013

2013 – today

Wilo Logo

Wilo color codes

Persian GreenHex color:#009c82
RGB:0 156 130
CMYK:100 0 17 39
Pantone:PMS 7473 C