The 4h logo symbolizes good luck – an unpredictable set of circumstances that leads to the desired result. This is a hint that the organization’s members will definitely succeed in self-development and career. The balanced shape of the emblem stands for equal opportunity for all.
4h: Brand overview
Founded: | 1902 |
Headquarters: |
Washington, DC, United States |
Website: | 4-h.org |
4h is an organization for youth from 5 to 21, founded in America in 1914. Conducts training sessions that help to achieve success in career and personal development. The 4h logo unites the organization’s affiliates with independent management in 50 countries. In America, about 7 million young people are members of clubs.
Initially, the movement aimed to teach young people how to farm more efficiently in rural areas, use modern technologies, and take pride in achievements and life in the village. Since 1902, competitions for the best harvest and fairs with prizes have been held. Clubs began to form in 1912, and registration as a nationwide organization took place in 1914. After 1970, the direction of work expanded significantly.
Meaning and History
The 4h logo was partly designed in 1910 by Celestia club educator Josephine Shambaugh and adopted in the final four-leaf version in 1911 as the organization’s emblem. The image has stayed the same since its inception.
On the visual sign is a four-leaf clover. The usual number of leaves for a Trifolium is 3. They have always been associated with faith, hope, and love. The appearance of the fourth petal is a rare occurrence. For the finder, it is considered a symbol of good luck. So participation in clubs for children from rural areas becomes the fourth leaflet, a way to improve your future. Children who have completed this training (and already more than 25 million of them) are more successful in life and a blessing to their community and country.
What is 4h?
International American organization for children, adolescents, girls, and boys, aimed at their comprehensive development for the country’s good. It is under the jurisdiction of the National Institute of Food and Agriculture. Headquarters in Washington.
Each petal on the emblem has its special meaning, accepted only in 4h. The first three have been cited as the founder of the Celestia Josephine movement, who organized clubs in 130 rural schools. She saw in the sheets three important components of a healthy and developed person: head (head), hands (hands), and heart (heart).
The meetings included:
- Obtaining information about new technologies, scientific achievements, and organization of the economy for more clear and sober thinking – head.
- Practical exercises on implementing the acquired knowledge to be ready for work – hands.
- Work for the benefit of society, helping each other, those around you, and your village community, to develop loyalty to different people – the heart.
Thus, the head, hands, and heart were involved in the training. The idea of the fourth petal appeared later and spread thanks to Oscar Herman Benson, who was presented with a 4-leaf clover in the classroom. And he decided to use it in the emblem.
In Benson’s understanding, the petal symbolized hustle – energy, activity. But the activist’s associates convinced him to change the meaning and focus on teaching children to care for themselves, their bodies, and their health. Now the fourth petal is health (health).
The number 4 in the logo reflects not only the clubs’ values but also the organization of classes. They last for 4 hours (when three petals were used, the classes lasted 3 hours), and their greatest intensity and saturation are observed in the 4th grade.
All petals on the logo are equal. They are the same size and occupy the same space. Therefore, a balanced composition is formed. So in the life of young people, there should not be a bias in any of the directions; only then a harmonious personality will be formed. The image also demonstrates the equality between boys and girls, people of different skin colors and nationalities. The organization was one of the first to pay attention to both sexes.
In the emblem, each petal is marked with the initial letter of the word it symbolizes. This is how the name 4h appeared.
The tail of the leaf is always turned to the right. This indicates development, movement, and the desire to live honestly.
Font and Colors
The main colors are green and white.
- Green – youth, growth, development.
- White – beginning, start a new generation. Spiritual and moral values - honesty, sincerity.
The quatrefoil uses sans-serif white capital bold letters H. They are stable and strong. They symbolize the strength of the younger generation. They embody clear, permanent rules and values for all members.
4h color codes
Shamrock Green | Hex color: | #009f58 |
---|---|---|
RGB: | 0 159 88 | |
CMYK: | 100 0 45 38 | |
Pantone: | PMS 3405 C |