A-League Logo

A-League Men LogoA-League Men Logo PNG

A-League’s stylish logo proves that minimalism can be creative, too. The designers conveyed in it the energy that helps athletes win top honors. But the meaning of the logo is veiled by simple abstract elements.

A-League: Brand overview

The A-League is the premier annual (October-May) soccer championship of the Australian continent, organized and overseen by the Australian Football Federation from 2004 to 2021. It consists of 27 rounds involving 12 teams, culminating in playoffs and super finals.

Meaning and History

A-League Logo History

The league replaced the NSL (National Soccer League), considered the premier soccer competition in Australia from 1977 to 2004. The tournament features teams from the country’s major cities and one club from New Zealand.

The league’s logo has been updated twice, most dramatically in 2021 after saying goodbye to the Football Federation. However, the theme of the ball in the visual identity has remained unchanged.

What is A-League?

A major Australian indoor soccer championship that is held separately for women’s, men’s, and youth teams. The winner earns the right to represent Australia in a tournament run by the Asian Football Confederation.

2004 – 2017

A-League Logo 2004

The League’s first logo was very stylish. It was a convex hemisphere formed by the gently curved letters L rising to the top. There was a space in the center of the figure through which sunlight streamed through. Shimmering and shimmering golden and bronze shades created a sense of fire and light.

The hemisphere was a prototype of a sphere. The circle also alluded to the circular system of games used in the championship. In each round, the teams that passed it would meet consecutively until they had played all of their opponents.

The presence of sun and gold motifs indicated the highest level of competition. Whoever rose to the top received the title of champion.

The letters L stood for “league.” Their intricate arrangement gave the impression of intertwined mountains, roads, and rivers and symbolized a whole continent.

Initially, eight teams participated in the tournament. That is why there are eight letters in the visual sign. Four of them are large and correspond to the four playoff participants, who are competing for the main title.

Below the visual mark is the full name of the A-League tournament. The capital letters indicate the significance of the competition, foreshadowing the great future of the new championship. And the use of italics brought dynamism to the logo, demonstrating the desire for development.

Hyundai was the main sponsor of the meetings, so its mention was added to the name and logo of the championship.

2017 – 2020

A-League Logo 2017

In 2017, brand designer Hans Halsbosch designed the logo for the A-League. The following year, it was adopted by the country’s main soccer association, Football Australia, with slight differences in the color scheme.

The change of the championship logo was necessary for a long time. Over the years, the number of participants in the tournament and playoffs has increased. Therefore, the former visual symbol has lost its relevance.

The new logo is also stylized as a soccer ball. Inside the white ball are three orange loops made of ribbons. One edge of each ribbon is hidden from view on the other side of the ball, which creates a sense of volume of the figure. The loops symbolize the three main features of soccer: unity, diversity, and a special atmosphere. They also indicate the three components of the game: the tournament, the playoffs, and the final.

The name of the A-League championship is still located under the ball in capital letters. However, the italics have been removed. The competition has reached its heyday, and the league now intends to maintain its strong position without drastic changes. The dash between the words “A” and “League” is stylized with a dot representing the ball in the lettering. In the word “League,” the emphasis is on the letter “A.” It protrudes forward and partially overlaps the letter “E.” This accent further emphasizes the name of the League and its dominant position, just like the letter A in the alphabet.

2021 – today

A-League Men Logo

Since 2008, the Women’s (W-League) and Youth (Y-League) divisions have been held alongside the men’s A-League. In 2020, the divisions left Football Australia and merged under one name, the A-League. The Australian Professional League (APL), which is the board of directors of the clubs, took over the management of the merger. The change will give the League greater financial freedom along the lines of major European competitions.

As part of the rebranding of the revamped League, a new logo has been designed. It is a stylized letter A, consisting of a dot replacing the first stick and bridge of the letter and a right-slanting line. This lettering symbolizes the ball and the goal or foot of a soccer player. The badge turned out to be quite laconic and, at the same time, dynamic. It is suitable for all members of the League, regardless of gender and age. At the bottom, under the letter A, in small capital letters, is the League’s signature.

October 11, 2021

A-League Men Logo 11 October 2021

The final version of the logo was unveiled in time for the start of the season. It features a stylized letter A and the League’s inscription in black on a single line. It is used for the men’s, women’s, and youth versions of the game.

The championship is sponsored by Isuzu UTE, the Australian division of Isuzu Motors of Japan. It has replaced the Hyundai logo in the emblem. The Isuzu visual mark sits above the league name on two levels: Isuzu in red at the top and UTE in gray at the bottom. The dominant position, the bolder letters than the league name itself, and the highlighting in color indicate that the championship depends on the funding of this group.

Font and Colors

A-League Emblem

The first logos of the A-League soccer teams used traditional Australian sporting colors: orange, yellow, and gold. They reflect the color of the country’s beaches and Australia’s plant symbol, the acacia bush flower. They hint at gold medals, victories, and trophy cups. The yellow and red hues also allude to the fall season in which the championship kicks off. For Australia, it’s spring with vibrant colors.

The modern range of the logo is represented by red and black colors. They symbolize a new start, strong financial support, and growth (the number of participating clubs is planned to increase to 16).

A-League Symbol

The font of the word League is a modified Arya Rounded Regular. Incomplete connections of letters hint at the League’s separation from state structures and its independence. The interrupted lines are cut obliquely in accordance with the slope of the stylized letter A. This unites the visual sign and the word into a single whole.

A-League Logo Color Codes:

  • Coral Red / Warm Red: Hex Code: #FF434E; RGB: (255, 67, 78); CMYK: (0, 74, 69, 0); Pantone: PMS Warm Red C
  • Black: Hex Code: #000000; RGB: (0, 0, 0); CMYK: (0, 0, 0, 100); Pantone: Process Black C


What is the Australian A-League?

The pinnacle of soccer in Australia is the A-League, a collection of competitions including men’s, women’s, youth, and cyber sports leagues. This organization, run by the Australian Professional League (APL), has a unique ownership structure that includes member clubs and private equity firm Silver Lake.

Which teams participate in the Australian A-League?

Teams participating in the current A-League configuration include Adelaide United, Brisbane Roar, Central Coast Mariners, Melbourne City, Melbourne Victory, “Newcastle Jets, Perth Glory, Sydney FC, Wellington Phoenix, Western Sydney Wanderers, Western United and MacArthur FC of South Western Sydney.

What used to be the name of the A-League?

Prior to its conversion to the A-League in 2004, Australia’s premier soccer competition was known as the National Football League. The new competition started with eight teams, most of which were new to the soccer world.